The AI employee a person stands behind.
Donna is an AI executive assistant operated under a named human reviewer — designed by a 15-year EA from her own desk, run by a Canadian carrier. She drafts at agent speed; nothing reaches another human until a person has read it. Two engines: supervised executive seats at $1,500 CAD/mo today, and the reviewer platform sold to the world’s ~2M executive assistants tomorrow. The endgame is the trust layer for the agentic workforce.
Executives lose ~18 hrs/week to admin. A senior EA runs $10–13.5K CAD/mo loaded and can’t be found; raw AI agents are instant — and 40% of agentic projects will be scrapped by 2027 because nobody owns the output.
Three authority tiers the customer sets once: routine runs alone, outbound is person-checked in <30 business-minutes, money and commitments wait for an explicit yes. Logged, attributable, reversible. Silence is a no.
Every rival sells the model and leaves you as reviewer at 11 p.m. We sell the signature: a named person, carrier-grade operations, data in Canada — and the only pitch in the category that EAs forward instead of fear.
Then FIN / SUP / VOX agents on the same desk, sold through NEWT’s carrier & VAR channel. Figures illustrative.
Constitute Donna as a NEWT product line: $1.5M CAD over 18 months, Dawn formally allocated. Next 30 days: fill the five beta seats from live intake, start the Desk dashboard, recruit reviewer #2. Gate for the next tranche: five seats retained through day 30 with the review SLA held — evidence, not projections.