diff --git a/evergreen-business-plan/Evergreen-Pitch-Deck.pdf b/evergreen-business-plan/Evergreen-Pitch-Deck.pdf new file mode 100644 index 0000000..d66c3ad Binary files /dev/null and b/evergreen-business-plan/Evergreen-Pitch-Deck.pdf differ diff --git a/evergreen-business-plan/deck.html b/evergreen-business-plan/deck.html new file mode 100644 index 0000000..5a01530 --- /dev/null +++ b/evergreen-business-plan/deck.html @@ -0,0 +1,420 @@ + + + + +Evergreen — pitch deck + + + + + + + + +
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A nucleus + Fibernetics portfolio proposal
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The question this company exists to answer
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Your mother goes days
without a real conversation.
Who's checking in?
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Friday
Margaret's last real conversation — a neighbour, at the mailbox.
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Saturday
Nothing.
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Sunday
Nothing.
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Monday
Her daughter calls, guilty, from three cities away. "I'm fine," Margaret says.
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57% of Canadians over 50 feel lonely — and the products on the shelf either wait for a fall or wait to be opened.
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Evergreen is a warm voice that calls every morning, on the phone she already owns — so the silence doesn't run that long. Everything else in this deck follows from that.
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Confidential · Draft v2 · July 2026
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Evergreen
Why now
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The opportunity — in our own market
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Canadian seniors are lonely, and their
children are three cities away.

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We are a Canadian carrier, so here is the Canadian case — and it is stronger than the American one. Loneliness is the thing that erodes an aging parent every day, and the thing no free app or pendant actually touches.
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57%
of Canadians 50+ report feeling lonely — and it hasn't improved since 2022.
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1.1M
older Canadians live with loneliness — nearly 1 in 5 seniors.
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8.1M
Canadians are 65+ today; ~28% of them live alone.
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+ The honest market +

1% of Canadian seniors on Evergreen is roughly $97M ARR — on our own network, in our own regulatory home.

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We are not sizing this on the US 65+ population. We don't own a network there, and the moat wouldn't travel. Canada first, properly. The US is a second, different conversation.

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Sources: NIA Ageing in Canada Survey (57% of 50+ report loneliness) · Statistics Canada (~1.1M older Canadians lonely; 8.1M seniors, ~28% live alone), 2025. ARR illustrative at $100 Basic × 1% of 8.1M seniors.
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2 / 8
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Assumption · Canada-first
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Evergreen
The product
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Four things · one warm voice · her own phone
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A voice she talks to every morning.
A dashboard that tells you how it went.

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Nothing to install. Nothing to learn. She keeps her phone and her number — even a flip phone. Iris does the rest, and everything she notices lands in one place for the family.
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☀
The Morning Call

Iris says good morning, every day — the ritual she comes to love. It's the whole reason she picks up, and if she doesn't, somebody hears about it.

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✓
Scam Shield

We screen unknown callers before her phone rings — in the network, not an app. Family and doctors pass straight through.

+
!
The safety net

No answer, no interaction — Iris calls. Still nothing, and it escalates to a licensed monitoring partner who can send real help. Alongside a medical alert, never instead.

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◷
CareCircle

The family dashboard that fills itself. Every signal above feeds it live, so nobody has to update anything.

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+ Basic is the daily call and the safety net around it. + StoryLine, Good News and games are the Full tier; the formatted keepsake book is a one-time order ($100 for ~80k words, +$10 per extra 50k). Companionship is why she answers the phone; the safety net is why the family trusts it. +
Basic $100 · Full $200 · Unlimited (bring-your-own-AI-key) $125 — per month.
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3 / 8
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Assumption · inactivity detection + monitoring partner
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Evergreen
The graveyard
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The question you're about to ask
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If this is such a good idea,
why is the field full of corpses?

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Fair question. Here are the bodies — and what actually killed each one.
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Alexa Together
$19.99/mo · 2021 → 2025
Amazon had 500M devices, Prime's billing rails, and real EMS dispatch — at a fifth of our price. It died without an obituary, then relaunched the emergency button alone at $5.99, sold to the senior, not the child.
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Best Buy Health
$800M in · $475M written off
They didn't have to find customers — they bought 900,000 already-paying subscribers — and still impaired over half of it. They also owned Geek Squad and 1,000 stores full of the exact buyer.
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Papa
$1.4B → 36 payers lost
Human companions. 1,200+ complaints, allegations of assault and theft — and Humana, Aetna, Cigna and ~36 others gone in a single renewal cycle after one Bloomberg story.
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ElliQ
$85M raised · ~900 units
The best-funded AI companion in the category. Its flagship deployment was bought by a state agency. Harvard wrote the case study; its central question is "should we go back to consumers?"
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+ So why us +

Amazon sold a device she had to adopt. Papa sold a stranger she had to let in. We sell a phone call she only has to answer.

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Papa proved health plans will pay for this — and that you cannot deliver it with gig workers. Iris costs cents a call and cannot assault anyone. That is why this works now and didn't in 2023.

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4 / 8
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Evergreen
The moat
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What competitors actually can't copy
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The moat isn't the network.
It's the relationship.

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Let's be honest: owning the fibre saves about $2 a month per subscriber. That's not a moat — it's a rounding error a well-funded rival erases on day one. Here is what actually compounds:
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1
The family's escalation contractWho we call, in what order, at 3 a.m., and what they're allowed to do. Nobody re-enrols their whole family to save ten dollars.
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2
Six months of knowing "normal"Her cadence, her word-finding, her mood. The value isn't that Iris talks — it's that Iris knows what a good morning sounds like for Margaret, and this one wasn't.
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3
Carrier-native call controlWe screen the scam call in the signalling path, before the phone rings. An app fundamentally cannot do this. This is what owning a telecom is worth.
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4
Trust — which is the entire categoryPapa was worth $1.4B and lost the category in one news cycle. Trust is expensive to build, instant to destroy: a moat if you're careful, a cliff if you're not.
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+ The one-liner +

We own the family's escalation contract and six months of knowing what your mother sounds like when she's fine. Both compound. Neither can be bought.

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5 / 8
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Evergreen
Safety architecture
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The slide that decides whether we can ship at all
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Every escalation reaches a licensed human.

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An AI that detects an emergency and has nowhere to send it is not a safer product. So a licensed, insured monitoring partner sits in the path — and we get the parent's consent to be there.
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1
Iris noticesNo answer, no motion, slurred speech, a fall mentioned, the safe word.
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2
Iris calls back, and stays on the lineCalm, patient, keeping her talking.
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3
A licensed monitoring partner picks up — 24/7A trained agent at a regulated PERS centre, white-labelled as Evergreen, who decides — and can dispatch help under their own licence and insurance.
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4
The family chain fires in parallelEvergreen never dials 911 — the licensed partner does. The family always gets the alert too, but they are never the only path.
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The words we use — and the words we never use
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“May attempt.” Never “will.” We do not promise to detect an emergency, + and we do not promise a call — to the family or through the monitoring partner — will be + placed, connected or answered. The liability in this category lives in the promise, not the + capability — so we hold the capability and promise nothing. And the loudest line of all: + “Evergreen works alongside a medical alert pendant, never instead of one. Keep the pendant.”

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+ And she says yes, out loud +

On her very first call, Iris introduces herself, explains what she does — and asks Margaret's permission. Recorded. Revocable. Hers.

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The daughter buys it; the mother consents to it. Under the TCPA an AI voice is an "artificial voice," and consent must come from the person being called.

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6 / 8
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Assumption · licensed monitoring partner
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Evergreen
The economics
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Told straight
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The AI costs nine times more
than the phone call.

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Any deck that ignores the AI bill is counting the minutes, not the model. Here is the real number — and why it holds at a real price.
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Cost to serve · one parent · / month
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Telephony (our network)~$0.50
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AI inference & voice$12–18
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Monitoring desk (shared)~$3
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Support, infra, alerts~$2
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Total COGS~$19
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What that means
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Price · Evergreen Basic$100/mo
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Gross margin, today~81%
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Gross margin, at scale88%+
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Payback on CAC< 6 mo
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+ The margin isn't the fibre. +

Inference gets cheaper every quarter; we cascade routine turns to a small model, cache hard, cap the tail. Owning the network is worth about $2 a month — worth having, not the business. The business is charging a real price for real safety, while free AI companions race to zero and can never answer the 3 a.m. question.

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7 / 8
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Illustrative · pending a measured COGS model
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Evergreen
The ask
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What we want
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Two weeks of lawyers. Then build the thing.

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Before a line of product code — the gate
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A two-week legal-architecture sprint: the consent flow, the escalation ladder, the licensed-partner crisis protocol, and a full pass over our marketing copy with a litigator holding the pen. In this category your promise is your liability — Life Alert lost seven figures on its advertising, not its protocol. Cheap now, ruinous to retrofit onto 100,000 subscribers later.

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+ Then — the greenlight +

A small team to ship Basic — the Morning Call, Scam Shield, the safety net and CareCircle — on the AI-receptionist stack we already run, with a licensed monitoring partner, launched to Canadian families first.

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+ What we are actually building +

The relationship is the product — with a safety net under it.

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The daily call is why she picks up; six months of Iris knowing what "a good morning" sounds like for Margaret is the thing a free app can never copy. The scam screening and the licensed-partner safety net are what a family pays for — loneliness is the need, and the relationship is the moat.

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Evergreen
So you're not the only one checking in.
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8 / 8
+ + + + diff --git a/index.html b/index.html index 015fc29..dec6cdf 100644 --- a/index.html +++ b/index.html @@ -138,6 +138,7 @@ Live demo  Open  Summary + Deck PDF