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evergreen: truthfulness pass — carrier screening as roadmap, honest consent copy, regenerated PDFs

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<div class="head">
<div class="kicker">Four things · one warm voice · her own phone</div>
<h1 class="sec">A voice she talks to every morning.<br>A dashboard that tells you how it went.</h1>
<div class="lead">Nothing to install. Nothing to learn. She keeps her phone and her number — <b>even a flip phone.</b> Iris does the rest, and everything she notices lands in one place for the family.</div>
<div class="lead">Nothing to install. Nothing to learn. Today she talks to Iris on a simple tablet or browser; the roadmap puts Iris on the phone and number she already keeps — <b>even a flip phone.</b> Everything Iris notices lands in one place for the family.</div>
</div>
<div class="body" style="flex:none;margin-top:34px">
<div class="prodgrid">
<div class="four">
<div class="pill card"><div class="ic gld">☀</div><div><b>The Morning Call</b><p>Iris says good morning, every day — the ritual she comes to love. It's the whole reason she picks up, and if she doesn't, somebody hears about it.</p></div></div>
<div class="pill card"><div class="ic grn">✓</div><div><b>Scam Shield</b><p>We screen unknown callers <b>before her phone rings</b> — in the network, not an app. Family and doctors pass straight through.</p></div></div>
<div class="pill card"><div class="ic ros">!</div><div><b>The safety net</b><p>No answer, no interaction — Iris calls. Still nothing, and it escalates to a <b>licensed monitoring partner</b> who can send real help. Alongside a medical alert, never instead.</p></div></div>
<div class="pill card"><div class="ic grn">✓</div><div><b>Scam Shield</b><p>Today Iris screens what she hears on her calls for scam patterns and tells the family. The roadmap moves it <b>into the network, before her phone rings</b> — where an app can't follow.</p></div></div>
<div class="pill card"><div class="ic ros">!</div><div><b>The safety net</b><p>No answer, no interaction — Iris calls. Still nothing, and it escalates on the family's standing order — and to a <b>licensed monitoring partner</b> as we sign one. Alongside a medical alert, never instead.</p></div></div>
<div class="pill card"><div class="ic fst">◷</div><div><b>CareCircle</b><p>The family dashboard that fills itself. Every signal above feeds it live, so nobody has to update anything.</p></div></div>
</div>
<div class="ccpanel" role="img" aria-label="The CareCircle family dashboard: morning check-in answered, a scam call blocked, medication taken.">

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<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta name="description" content="Evergreen — a warm AI voice that calls an aging parent every morning, screens scam calls in the network, and reaches a licensed human in an emergency. Business plan.">
<meta name="description" content="Evergreen — a warm AI voice that calls an aging parent every morning, screens what she hears on her calls for scam patterns and texts the family; licensed emergency response is the partner path ahead. Business plan.">
<meta name="color-scheme" content="light dark">
<meta name="robots" content="noindex, nofollow">
<link rel="icon" href="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3Ctext%20y='.9em'%20font-size='90'%3E%F0%9F%8C%BF%3C/text%3E%3C/svg%3E">
@ -455,11 +455,11 @@
</div>
<div class="eyebrow fu d1">Business Plan &nbsp;·&nbsp; Confidential &nbsp;·&nbsp; August 2026</div>
<h1 class="fu d2">Your mother goes days without a real conversation. <em>Who's checking in?</em></h1>
<p class="thesis fu d3">Evergreen is a warm AI voice that calls every morning on the phone she already owns — and also <b>screens scam calls in the network</b> and reaches a <b>licensed human</b> in an emergency. The daily call is why she answers; the safety net is why the family pays. It's <b>built and live</b> today.</p>
<p class="thesis fu d3">Evergreen is a warm AI voice that calls every morning — today on a simple tablet or browser, built to grow onto the phone she already owns. Iris <b>screens what she hears on her calls for scam patterns</b> and tells the family; reaching a <b>licensed human</b> in an emergency is the partner path ahead. The daily call is why she answers; the safety net is why the family pays. The call, the screening and the family alerts are <b>built and live</b> today.</p>
<div class="herometa fu d4">
<span class="badge live"><span class="dot"></span>Built · live in prototype</span>
<span class="badge">Canada-first · carrier-distributed</span>
<span class="badge">Her own phone · nothing to install</span>
<span class="badge">Simple tablet or browser · nothing to install</span>
<span class="badge">~81% gross margin</span>
</div>
@ -482,21 +482,21 @@
</div>
<div class="exec">
<div class="top">
<p><b>Evergreen turns an aging parent's own phone into a daily companion</b> that also screens scam calls and reaches a licensed human in an emergency. A warm voice — Iris — calls every morning, and everything she notices lands in one family dashboard that fills itself.</p>
<p>It is not a concept. The voice, the safety backstop, consent-on-first-call, and the dashboard all <b>run in a working prototype today</b>. What's left before launch is a licensed 24/7 monitoring partner and the legal wrapper — not the product. Pre-revenue; the monitoring partner is not yet signed.</p>
<p><b>Evergreen gives an aging parent a daily companion</b> — today on a simple tablet or browser, built to grow onto her own phone — that screens what it hears on her calls for scam patterns and texts the family; reaching a licensed human in an emergency is the partner path ahead. A warm voice — Iris — calls every morning, and everything she notices lands in one family dashboard that fills itself.</p>
<p>It is not a concept. The voice, the safety backstop, the honest first-call introduction, and the dashboard all <b>run in a working prototype today</b>. What's left before launch is a licensed 24/7 monitoring partner, the stored consent record and the legal wrapper — not the product. Pre-revenue; the monitoring partner is not yet signed.</p>
</div>
<div class="rows">
<div class="kv"><div class="k">The problem</div><div class="v"><b>Days of silence.</b> 57% of Canadians 50+ are lonely and their children live cities away. Pendants wait for a fall; free apps wait to be opened.</div></div>
<div class="kv"><div class="k">The product</div><div class="v"><b>One warm voice, her own phone.</b> A morning call, scam screening in the network, a licensed safety net, and a family dashboard that fills itself.</div></div>
<div class="kv"><div class="k">The product</div><div class="v"><b>One warm voice.</b> A morning call, scam screening of what she hears, family alerts, and a dashboard that fills itself — with her own phone, in-network screening and a licensed safety net on the roadmap.</div></div>
<div class="kv"><div class="k">Where we are</div><div class="v"><b>Built &amp; live today.</b> Everything the family experiences is real and running. Pre-revenue; monitoring partner not yet signed.</div></div>
<div class="kv"><div class="k">Why us</div><div class="v"><b>Trust is the category.</b> Carrier-native call control an app can't copy, plus six months of knowing what "a good morning" sounds like for her.</div></div>
<div class="kv"><div class="k">Why us</div><div class="v"><b>Trust is the category.</b> A roadmap to carrier-native call control an app can't copy, plus six months of knowing what "a good morning" sounds like for her.</div></div>
<div class="kv"><div class="k">The model</div><div class="v"><b>~81% gross margin.</b> Basic $100 · Full $200 · Unlimited (BYO&nbsp;key) $125 per month — priced at the real, AI-inclusive cost to serve.</div></div>
<div class="kv"><div class="k">The ask</div><div class="v"><b>Two weeks of lawyers, then ship.</b> A legal-architecture sprint + a signed monitoring partner, then a small team to reach the first Canadian families.</div></div>
</div>
</div>
<div class="callout" style="margin-top:20px">
<small>The one line</small>
<h3>Everyone sells one slice — a device, a robot, or a spam blocker. Evergreen makes companionship, fraud protection and emergency response one thing, on the phone she already owns.</h3>
<h3>Everyone sells one slice — a device, a robot, or a spam blocker. Evergreen brings companionship, scam screening and emergency escalation together in one warm voice — built to grow onto the phone she already owns.</h3>
</div>
</div>
</section>
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<div class="sechead">
<div class="eyebrow">03 · The product</div>
<h2>A voice she talks to every morning. A dashboard that tells you how it went.</h2>
<p class="lede">Nothing to install. Nothing to learn. She keeps her phone and her number — <b>even a flip phone.</b> Iris does the rest, and everything she notices lands in one place for the family.</p>
<p class="lede">Nothing to install. Nothing to learn. Today she talks to Iris on a simple tablet or browser; her own phone and number — <b>even a flip phone</b> — is where the carrier roadmap takes it. Iris does the rest, and everything she notices lands in one place for the family.</p>
</div>
<div class="grid g4">
<div class="card">
@ -540,12 +540,12 @@
<div class="card">
<span class="ic grn">🛡</span>
<h3>Scam Shield</h3>
<p>We screen unknown callers <b>before her phone rings</b> — in the network, not an app. Family and doctors pass straight through.</p>
<p>Today Iris screens what she hears on her calls for scam patterns and tells the family. The roadmap moves it into the network, <b>before her phone rings</b> — where an app can't follow.</p>
</div>
<div class="card">
<span class="ic ros">!</span>
<h3>The safety net</h3>
<p>No answer, no interaction — Iris calls. Still nothing, and it escalates to a <b>licensed monitoring partner</b> who can send real help. Alongside a medical alert, never instead.</p>
<p>No answer, no interaction — Iris calls. Still nothing, and it escalates on the family's standing order — and to a <b>licensed monitoring partner</b> as we sign one. Alongside a medical alert, never instead.</p>
</div>
<div class="card">
<span class="ic fst">◷</span>
@ -575,7 +575,7 @@
<tbody>
<tr><td class="feat">Iris, the morning voice</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">A real spoken phone-style call in the browser — speech-to-text, Claude, and a warm synthesized voice — with natural interruption and <b>memory that carries from one morning to the next.</b></td></tr>
<tr><td class="feat">The safety backstop</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">Every call is screened for crisis, scam and emergency language and the <b>family is texted independently of the AI.</b> A second filter checks Iris's own words before Margaret hears them.</td></tr>
<tr><td class="feat">Consent, on the first call</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">Iris introduces herself as an automated voice and <b>asks Margaret's permission</b> — recorded, and revocable any time.</td></tr>
<tr><td class="feat">Honest, from the first call</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">Iris says plainly she's an automated voice on the very first call, and any "no" or "stop" is <b>honoured immediately — calls pause and the family is told.</b> The stored, revocable consent record ships with the phone line.</td></tr>
<tr><td class="feat">CareCircle dashboard</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">The family dashboard, filling itself from real check-ins, blocked scams and alerts — nobody updates anything.</td></tr>
<tr><td class="feat">The daily rhythm</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">Plan-aware call limits, a gentle wind-down, and a graceful "that's all for today" that <b>still reaches the family if she's lonely and keeps calling.</b></td></tr>
<tr><td class="feat">Built to be trusted</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">Signed sign-in links, encrypted keys, hardened access — the unglamorous parts a family's trust actually depends on.</td></tr>
@ -585,7 +585,7 @@
</div>
<div class="callout" style="margin-top:18px">
<small>The honest status</small>
<h3>You can call Iris today — what's left before launch is the licensed safety desk and the legal wrapper, not the product.</h3>
<h3>You can talk to Iris today — what's left before launch is the licensed safety desk and the legal wrapper, not the product.</h3>
<p>Live in a working prototype — <a href="https://evergreen-prototype.mosaic.site/?demo=family" target="_blank" rel="noopener">try the interactive demo ↗</a> — with a public overview site. <b>No paying customers yet, and the monitoring partner isn't contracted</b> — but everything the family <i>experiences</i> is real and running.</p>
</div>
</div>
@ -597,7 +597,7 @@
<div class="sechead">
<div class="eyebrow">05 · Competitive analysis</div>
<h2>Three categories, and nobody has combined them.</h2>
<p class="lede">The market splits into medical-alert pendants, AI companions, and scam blockers. <b>No competitor bundles a daily companion, in-network scam screening, a family dashboard and a licensed emergency path — on the phone she already owns.</b></p>
<p class="lede">The market splits into medical-alert pendants, AI companions, and scam blockers. <b>No competitor bundles a daily companion, scam screening of her calls, a family dashboard and an emergency escalation path — let alone a carrier roadmap that moves the screening into the network itself.</b></p>
</div>
<div class="tablewrap">
<table>
@ -613,10 +613,10 @@
</thead>
<tbody>
<tr><td class="feat">Daily AI companionship, with memory</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk p">partial</span></td><td class="c"><span class="mk n">—</span></td></tr>
<tr><td class="feat">Scam screening before the phone rings</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk p">app only</span></td></tr>
<tr><td class="feat">Licensed 24/7 emergency dispatch</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td></tr>
<tr><td class="feat">Scam screening (in-call today · in-network on roadmap)</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk p">app only</span></td></tr>
<tr><td class="feat">Licensed 24/7 emergency dispatch</td><td class="c me"><span class="mk p">planned</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td></tr>
<tr><td class="feat">Family dashboard that fills itself</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk p">app</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td></tr>
<tr><td class="feat">No device to buy or charge — her own phone</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk n">pendant</span></td><td class="c"><span class="mk n">robot</span></td><td class="c"><span class="mk n">speaker</span></td><td class="c"><span class="mk y">●</span></td></tr>
<tr><td class="feat">No device to buy or charge — her own phone</td><td class="c me"><span class="mk p">roadmap</span></td><td class="c"><span class="mk n">pendant</span></td><td class="c"><span class="mk n">robot</span></td><td class="c"><span class="mk n">speaker</span></td><td class="c"><span class="mk y">●</span></td></tr>
<tr><td class="feat">Canada-first, carrier distribution</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk p">~</span></td></tr>
<tr><td class="feat">Price / month</td><td class="c me">$100–200</td><td class="c">~$35–55</td><td class="c">~$249 + sub</td><td class="c">$19.99 (shut 2023)</td><td class="c">~$5–10</td></tr>
</tbody>
@ -627,7 +627,7 @@
<span><b class="mk p">partial</b> Partial</span>
<span><b class="mk n">—</b> None</span>
</div>
<p class="note">† Amazon Alexa Together discontinued 2023. Evergreen's emergency dispatch runs through a <b>licensed monitoring partner (designed; signing is the first gate)</b>. Competitor facts from public sources; TELUS figures are promotional (existing-customer, 1-yr term). ElliQ is a US countertop robot; Papa (not shown) is human-companion, sold via US health plans.</p>
<p class="note">† Amazon Alexa Together discontinued 2023. Evergreen's emergency dispatch runs through a <b>licensed monitoring partner (designed; signing is the first gate)</b>. "planned" / "roadmap" mark the carrier path Evergreen grows into — today Iris's call runs on a simple tablet or browser. Competitor facts from public sources; TELUS figures are promotional (existing-customer, 1-yr term). ElliQ is a US countertop robot; Papa (not shown) is human-companion, sold via US health plans.</p>
</div>
</section>
@ -659,7 +659,7 @@
</div>
<div class="callout" style="margin-top:20px">
<small>So why us</small>
<h3>Amazon sold a device she had to adopt. Papa sold a stranger she had to let in. We sell a phone call she only has to answer.</h3>
<h3>Amazon sold a device she had to adopt. Papa sold a stranger she had to let in. We sell a daily call she only has to answer.</h3>
<p>Papa proved health plans will pay for this — and that you cannot deliver it with gig workers. <b>Iris costs cents a call and cannot assault anyone.</b> That's why this works now and didn't in 2023.</p>
</div>
</div>
@ -676,7 +676,7 @@
<div class="why">
<div class="whyrow"><div class="num">1</div><div><h3>The family's escalation contract</h3><p>Who we call, in what order, at 3 a.m., and what they're allowed to do. <b>Nobody re-enrols their whole family to save ten dollars.</b></p></div></div>
<div class="whyrow"><div class="num">2</div><div><h3>Six months of knowing "normal"</h3><p>Her cadence, her word-finding, her mood. The value isn't that Iris talks — it's that <b>Iris knows what a good morning sounds like for Margaret, and this one wasn't.</b></p></div></div>
<div class="whyrow"><div class="num">3</div><div><h3>Carrier-native call control</h3><p>We screen the scam call <b>in the signalling path, before the phone rings.</b> An app fundamentally cannot do this. <i>This</i> is what owning a telecom is worth.</p></div></div>
<div class="whyrow"><div class="num">3</div><div><h3>Carrier-native call control — the moat we grow into</h3><p>Today the scam shield lives in Iris's calls. Because we own the network, the roadmap moves it into the signalling path — <b>the call dies before her phone rings.</b> An app can never follow us there. <i>This</i> is what owning a telecom is worth.</p></div></div>
<div class="whyrow"><div class="num">4</div><div><h3>Trust — which is the entire category</h3><p>Papa was worth $1.4B and lost the category in one news cycle. Trust is expensive to build, instant to destroy: a moat if you're careful, a cliff if you're not.</p></div></div>
</div>
<div class="callout" style="margin-top:20px">
@ -691,18 +691,18 @@
<div class="wrap">
<div class="sechead">
<div class="eyebrow">08 · Safety architecture</div>
<h2>Every escalation reaches a licensed human.</h2>
<p class="lede">An AI that detects an emergency and has <b>nowhere to send it</b> is not a safer product. So a licensed, insured monitoring partner sits in the path — and we get the parent's consent to be there.</p>
<h2>Designed so every escalation reaches a licensed human.</h2>
<p class="lede">An AI that detects an emergency and has <b>nowhere to send it</b> is not a safer product. So the architecture puts a licensed, insured monitoring partner in the path — signing one is the first gate — and Iris is honest with the parent from the very first call.</p>
</div>
<div class="why">
<div class="whyrow"><div class="num">1</div><div><h3>Iris notices</h3><p>No answer, no motion, slurred speech, a fall mentioned, the safe word.</p></div></div>
<div class="whyrow"><div class="num">2</div><div><h3>Iris calls back, and stays on the line</h3><p>Calm, patient, keeping her talking.</p></div></div>
<div class="whyrow red"><div class="num">3</div><div><h3>A licensed monitoring partner picks up — 24/7</h3><p>A trained agent at a regulated PERS centre, white-labelled as Evergreen, who <b>decides</b> — and can dispatch help under their own licence and insurance.</p></div></div>
<div class="whyrow red"><div class="num">4</div><div><h3>The family chain fires in parallel</h3><p><b>Evergreen never dials 911 — the licensed partner does.</b> The family always gets the alert too, but they are never the only path.</p></div></div>
<div class="whyrow red"><div class="num">3</div><div><h3>A licensed monitoring partner picks up — 24/7</h3><p>A trained agent at a regulated PERS centre, white-labelled as Evergreen, who <b>decides</b> — and can dispatch help under their own licence and insurance. Signing this partner is the first gate before launch.</p></div></div>
<div class="whyrow red"><div class="num">4</div><div><h3>The family chain fires in parallel</h3><p><b>Evergreen never dials 911 — that's the licensed partner's job once signed.</b> The family always gets the alert too — those independent family texts are live today — and escalation runs on the family's standing order.</p></div></div>
</div>
<div class="callout gold" style="margin-top:20px">
<small>And she says yes, out loud</small>
<h3>On her very first call, Iris introduces herself, explains what she does — and asks Margaret's permission. Recorded. Revocable. Hers. This is already live in the product.</h3>
<small>And she's honest, out loud</small>
<h3>On her very first call, Iris says plainly that she's an automated voice — and any "no" or "stop" is honoured immediately: calls pause and the family is told. That honesty is live today; the stored, revocable consent record ships with the phone line.</h3>
<p>The daughter buys it; <b>the mother consents to it.</b> Under the TCPA an AI voice is an "artificial voice," and consent must come from the person being called. Twenty seconds of product; the whole legal foundation.</p>
</div>
</div>
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<p class="lede">A buyer who feels the problem every day, a distribution channel no AI competitor has, and an enrolment step that doubles as the legal foundation.</p>
</div>
<div class="why">
<div class="whyrow"><div class="num">1</div><div><h3>Who pays — the adult child</h3><p>Three cities away and carrying the worry. She buys peace of mind; <b>Mom keeps her own phone and number,</b> with nothing to install or learn.</p></div></div>
<div class="whyrow"><div class="num">1</div><div><h3>Who pays — the adult child</h3><p>Three cities away and carrying the worry. She buys peace of mind, with nothing for Mom to install or learn — today a simple tablet or browser, <b>her own phone and number on the carrier roadmap.</b></p></div></div>
<div class="whyrow"><div class="num">2</div><div><h3>Canada-first, through the carrier</h3><p>Warm distribution into an existing telecom base (Fibernetics / Fongo) that <b>no US AI player has</b> — and that the device incumbent (TELUS) can't match on companionship.</p></div></div>
<div class="whyrow"><div class="num">3</div><div><h3>Consent that's also the moat</h3><p>Iris asks the senior's permission on the first call — the <b>enrolment step and the TCPA / CASL legal foundation at once.</b></p></div></div>
<div class="whyrow"><div class="num">3</div><div><h3>Honesty that becomes the moat</h3><p>Iris says plainly she's automated on the first call and honours any "stop" — live today. The recorded, revocable consent step ships with the phone line: the <b>enrolment step and the TCPA / CASL legal foundation at once.</b></p></div></div>
<div class="whyrow"><div class="num">4</div><div><h3>Land, then expand</h3><p>Start on Basic (daily call + safety net); grow into Full (StoryLine, Good News, games) and the keepsake memoir. Later, a <b>B2B / white-label tier</b> for health plans.</p></div></div>
</div>
<h3 style="margin:30px 0 4px">The funnel</h3>
<div class="funnel">
<div class="fstage"><div class="s">Land</div><h3>Basic — the daily call + safety net</h3><p>The adult child signs up; Mom just answers her own phone. Consent captured on call one.</p></div>
<div class="fstage"><div class="s">Land</div><h3>Basic — the daily call + safety net</h3><p>The adult child signs up; Mom just answers Iris's call. Iris is honest about being automated from call one.</p></div>
<div class="fstage"><div class="s">Engage</div><h3>The morning ritual &amp; CareCircle</h3><p>She comes to love the call; the family watches it fill the dashboard. Six months of "normal" accrues.</p></div>
<div class="fstage"><div class="s">Expand</div><h3>Full tier + keepsake memoir</h3><p>StoryLine, Good News, games, and a one-time formatted memoir order.</p></div>
<div class="fstage"><div class="s">Scale</div><h3>Carrier base + B2B / white-label</h3><p>Roll out on-net; open a white-label tier for health plans.</p></div>
@ -815,7 +815,7 @@
<div class="card">
<span class="ic fst">🖥</span>
<h3>Runs on our own stack &amp; network</h3>
<p>Built on the AI-receptionist platform we already operate, distributed over our own carrier network — not a greenfield build and not someone else's cloud economics.</p>
<p>Built on the AI-receptionist platform we already operate, made to distribute over our own carrier network — not a greenfield build and not someone else's cloud economics.</p>
</div>
<div class="card">
<span class="ic grn">🏥</span>
@ -866,7 +866,7 @@
<h3 style="margin-bottom:8px">Milestones</h3>
<div class="timeline">
<div class="tl"><div class="when">Done · now</div><div class="what"><h3>Built <span class="now">Live</span></h3><ul><li>Iris voice pipeline</li><li>Safety backstop + reply guardrail</li><li>Consent on first call</li><li>CareCircle dashboard · daily limits + hardened auth</li></ul></div></div>
<div class="tl"><div class="when">Done · now</div><div class="what"><h3>Built <span class="now">Live</span></h3><ul><li>Iris voice pipeline</li><li>Safety backstop + reply guardrail</li><li>Honest self-introduction on first call</li><li>CareCircle dashboard · daily limits + hardened auth</li></ul></div></div>
<div class="tl"><div class="when">Next · ~2 weeks</div><div class="what"><h3>Legal + partner</h3><ul><li>Consent / escalation legal sprint</li><li>Litigator pass on all copy</li><li>Sign the licensed monitoring partner</li></ul></div></div>
<div class="tl"><div class="when">Then</div><div class="what"><h3>Pilot</h3><ul><li>First Canadian families</li><li>Prove retention + the safety desk</li><li>Tune support &amp; onboarding</li></ul></div></div>
<div class="tl"><div class="when">Scale</div><div class="what"><h3>Grow on-net</h3><ul><li>Roll out across the carrier base</li><li>Full-tier features + keepsake memoir</li><li>Explore B2B / white-label</li></ul></div></div>
@ -895,7 +895,7 @@
<div class="callout forest" style="margin-top:26px">
<small>What we've actually built</small>
<h3>The relationship is the product — with a safety net under it, and it's already on the line.</h3>
<p>The daily call is why she picks up; six months of Iris knowing what "a good morning" sounds like for Margaret is the thing a free app can never copy. The scam screening and the licensed-partner safety net are what a family pays for — <b>loneliness is the need, and the relationship is the moat.</b></p>
<p>The daily call is why she picks up; six months of Iris knowing what "a good morning" sounds like for Margaret is the thing a free app can never copy. The scam screening of her calls and the safety net around them — with the licensed partner ahead — are what a family pays for — <b>loneliness is the need, and the relationship is the moat.</b></p>
</div>
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<div class="eyebrow fu d1">Business Plan &nbsp;·&nbsp; Confidential &nbsp;·&nbsp; August 2026</div>
<h1 class="fu d2">Your mother goes days without a real conversation. <em>Who's checking in?</em></h1>
<p class="thesis fu d3">Evergreen is a warm AI voice that calls every morning on the phone she already owns — and also <b>screens scam calls in the network</b> and reaches a <b>licensed human</b> in an emergency. The daily call is why she answers; the safety net is why the family pays. It's <b>built and live</b> today.</p>
<p class="thesis fu d3">Evergreen is a warm AI voice that calls every morning — today on a simple tablet or browser, built to grow onto the phone she already owns. Iris <b>screens what she hears on her calls for scam patterns</b> and tells the family; reaching a <b>licensed human</b> in an emergency is the partner path ahead. The daily call is why she answers; the safety net is why the family pays. The call, the screening and the family alerts are <b>built and live</b> today.</p>
<div class="herometa fu d4">
<span class="badge live"><span class="dot"></span>Built · live in prototype</span>
<span class="badge">Canada-first · carrier-distributed</span>
<span class="badge">Her own phone · nothing to install</span>
<span class="badge">Simple tablet or browser · nothing to install</span>
<span class="badge">~81% gross margin</span>
</div>
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</div>
<div class="exec">
<div class="top">
<p><b>Evergreen turns an aging parent's own phone into a daily companion</b> that also screens scam calls and reaches a licensed human in an emergency. A warm voice — Iris — calls every morning, and everything she notices lands in one family dashboard that fills itself.</p>
<p>It is not a concept. The voice, the safety backstop, consent-on-first-call, and the dashboard all <b>run in a working prototype today</b>. What's left before launch is a licensed 24/7 monitoring partner and the legal wrapper — not the product. Pre-revenue; the monitoring partner is not yet signed.</p>
<p><b>Evergreen gives an aging parent a daily companion</b> — today on a simple tablet or browser, built to grow onto her own phone — that screens what it hears on her calls for scam patterns and texts the family; reaching a licensed human in an emergency is the partner path ahead. A warm voice — Iris — calls every morning, and everything she notices lands in one family dashboard that fills itself.</p>
<p>It is not a concept. The voice, the safety backstop, the honest first-call introduction, and the dashboard all <b>run in a working prototype today</b>. What's left before launch is a licensed 24/7 monitoring partner, the stored consent record and the legal wrapper — not the product. Pre-revenue; the monitoring partner is not yet signed.</p>
</div>
<div class="rows">
<div class="kv"><div class="k">The problem</div><div class="v"><b>Days of silence.</b> 57% of Canadians 50+ are lonely and their children live cities away. Pendants wait for a fall; free apps wait to be opened.</div></div>
<div class="kv"><div class="k">The product</div><div class="v"><b>One warm voice, her own phone.</b> A morning call, scam screening in the network, a licensed safety net, and a family dashboard that fills itself.</div></div>
<div class="kv"><div class="k">The product</div><div class="v"><b>One warm voice.</b> A morning call, scam screening of what she hears, family alerts, and a dashboard that fills itself — with her own phone, in-network screening and a licensed safety net on the roadmap.</div></div>
<div class="kv"><div class="k">Where we are</div><div class="v"><b>Built &amp; live today.</b> Everything the family experiences is real and running. Pre-revenue; monitoring partner not yet signed.</div></div>
<div class="kv"><div class="k">Why us</div><div class="v"><b>Trust is the category.</b> Carrier-native call control an app can't copy, plus six months of knowing what "a good morning" sounds like for her.</div></div>
<div class="kv"><div class="k">Why us</div><div class="v"><b>Trust is the category.</b> A roadmap to carrier-native call control an app can't copy, plus six months of knowing what "a good morning" sounds like for her.</div></div>
<div class="kv"><div class="k">The model</div><div class="v"><b>~81% gross margin.</b> Basic $100 · Full $200 · Unlimited (BYO&nbsp;key) $125 per month — priced at the real, AI-inclusive cost to serve.</div></div>
<div class="kv"><div class="k">The ask</div><div class="v"><b>Two weeks of lawyers, then ship.</b> A legal-architecture sprint + a signed monitoring partner, then a small team to reach the first Canadian families.</div></div>
</div>
</div>
<div class="callout" style="margin-top:20px">
<small>The one line</small>
<h3>Everyone sells one slice — a device, a robot, or a spam blocker. Evergreen makes companionship, fraud protection and emergency response one thing, on the phone she already owns.</h3>
<h3>Everyone sells one slice — a device, a robot, or a spam blocker. Evergreen brings companionship, scam screening and emergency escalation together in one warm voice — built to grow onto the phone she already owns.</h3>
</div>
</div>
</section>
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<div class="sechead">
<div class="eyebrow">03 · The product</div>
<h2>A voice she talks to every morning. A dashboard that tells you how it went.</h2>
<p class="lede">Nothing to install. Nothing to learn. She keeps her phone and her number — <b>even a flip phone.</b> Iris does the rest, and everything she notices lands in one place for the family.</p>
<p class="lede">Nothing to install. Nothing to learn. Today she talks to Iris on a simple tablet or browser; her own phone and number — <b>even a flip phone</b> — is where the carrier roadmap takes it. Iris does the rest, and everything she notices lands in one place for the family.</p>
</div>
<div class="grid g4">
<div class="card">
@ -540,12 +540,12 @@
<div class="card">
<span class="ic grn">🛡</span>
<h3>Scam Shield</h3>
<p>We screen unknown callers <b>before her phone rings</b> — in the network, not an app. Family and doctors pass straight through.</p>
<p>Today Iris screens what she hears on her calls for scam patterns and tells the family. The roadmap moves it into the network, <b>before her phone rings</b> — where an app can't follow.</p>
</div>
<div class="card">
<span class="ic ros">!</span>
<h3>The safety net</h3>
<p>No answer, no interaction — Iris calls. Still nothing, and it escalates to a <b>licensed monitoring partner</b> who can send real help. Alongside a medical alert, never instead.</p>
<p>No answer, no interaction — Iris calls. Still nothing, and it escalates on the family's standing order — and to a <b>licensed monitoring partner</b> as we sign one. Alongside a medical alert, never instead.</p>
</div>
<div class="card">
<span class="ic fst">◷</span>
@ -575,7 +575,7 @@
<tbody>
<tr><td class="feat">Iris, the morning voice</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">A real spoken phone-style call in the browser — speech-to-text, Claude, and a warm synthesized voice — with natural interruption and <b>memory that carries from one morning to the next.</b></td></tr>
<tr><td class="feat">The safety backstop</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">Every call is screened for crisis, scam and emergency language and the <b>family is texted independently of the AI.</b> A second filter checks Iris's own words before Margaret hears them.</td></tr>
<tr><td class="feat">Consent, on the first call</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">Iris introduces herself as an automated voice and <b>asks Margaret's permission</b> — recorded, and revocable any time.</td></tr>
<tr><td class="feat">Honest, from the first call</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">Iris says plainly she's an automated voice on the very first call, and any "no" or "stop" is <b>honoured immediately — calls pause and the family is told.</b> The stored, revocable consent record ships with the phone line.</td></tr>
<tr><td class="feat">CareCircle dashboard</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">The family dashboard, filling itself from real check-ins, blocked scams and alerts — nobody updates anything.</td></tr>
<tr><td class="feat">The daily rhythm</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">Plan-aware call limits, a gentle wind-down, and a graceful "that's all for today" that <b>still reaches the family if she's lonely and keeps calling.</b></td></tr>
<tr><td class="feat">Built to be trusted</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">Signed sign-in links, encrypted keys, hardened access — the unglamorous parts a family's trust actually depends on.</td></tr>
@ -585,7 +585,7 @@
</div>
<div class="callout" style="margin-top:18px">
<small>The honest status</small>
<h3>You can call Iris today — what's left before launch is the licensed safety desk and the legal wrapper, not the product.</h3>
<h3>You can talk to Iris today — what's left before launch is the licensed safety desk and the legal wrapper, not the product.</h3>
<p>Live in a working prototype — <a href="https://evergreen-prototype.mosaic.site/?demo=family" target="_blank" rel="noopener">try the interactive demo ↗</a> — with a public overview site. <b>No paying customers yet, and the monitoring partner isn't contracted</b> — but everything the family <i>experiences</i> is real and running.</p>
</div>
</div>
@ -597,7 +597,7 @@
<div class="sechead">
<div class="eyebrow">05 · Competitive analysis</div>
<h2>Three categories, and nobody has combined them.</h2>
<p class="lede">The market splits into medical-alert pendants, AI companions, and scam blockers. <b>No competitor bundles a daily companion, in-network scam screening, a family dashboard and a licensed emergency path — on the phone she already owns.</b></p>
<p class="lede">The market splits into medical-alert pendants, AI companions, and scam blockers. <b>No competitor bundles a daily companion, scam screening of her calls, a family dashboard and an emergency escalation path — let alone a carrier roadmap that moves the screening into the network itself.</b></p>
</div>
<div class="tablewrap">
<table>
@ -613,10 +613,10 @@
</thead>
<tbody>
<tr><td class="feat">Daily AI companionship, with memory</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk p">partial</span></td><td class="c"><span class="mk n">—</span></td></tr>
<tr><td class="feat">Scam screening before the phone rings</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk p">app only</span></td></tr>
<tr><td class="feat">Licensed 24/7 emergency dispatch</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td></tr>
<tr><td class="feat">Scam screening (in-call today · in-network on roadmap)</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk p">app only</span></td></tr>
<tr><td class="feat">Licensed 24/7 emergency dispatch</td><td class="c me"><span class="mk p">planned</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td></tr>
<tr><td class="feat">Family dashboard that fills itself</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk p">app</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td></tr>
<tr><td class="feat">No device to buy or charge — her own phone</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk n">pendant</span></td><td class="c"><span class="mk n">robot</span></td><td class="c"><span class="mk n">speaker</span></td><td class="c"><span class="mk y">●</span></td></tr>
<tr><td class="feat">No device to buy or charge — her own phone</td><td class="c me"><span class="mk p">roadmap</span></td><td class="c"><span class="mk n">pendant</span></td><td class="c"><span class="mk n">robot</span></td><td class="c"><span class="mk n">speaker</span></td><td class="c"><span class="mk y">●</span></td></tr>
<tr><td class="feat">Canada-first, carrier distribution</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk p">~</span></td></tr>
<tr><td class="feat">Price / month</td><td class="c me">$100–200</td><td class="c">~$35–55</td><td class="c">~$249 + sub</td><td class="c">$19.99 (shut 2023)</td><td class="c">~$5–10</td></tr>
</tbody>
@ -627,7 +627,7 @@
<span><b class="mk p">partial</b> Partial</span>
<span><b class="mk n">—</b> None</span>
</div>
<p class="note">† Amazon Alexa Together discontinued 2023. Evergreen's emergency dispatch runs through a <b>licensed monitoring partner (designed; signing is the first gate)</b>. Competitor facts from public sources; TELUS figures are promotional (existing-customer, 1-yr term). ElliQ is a US countertop robot; Papa (not shown) is human-companion, sold via US health plans.</p>
<p class="note">† Amazon Alexa Together discontinued 2023. Evergreen's emergency dispatch runs through a <b>licensed monitoring partner (designed; signing is the first gate)</b>. "planned" / "roadmap" mark the carrier path Evergreen grows into — today Iris's call runs on a simple tablet or browser. Competitor facts from public sources; TELUS figures are promotional (existing-customer, 1-yr term). ElliQ is a US countertop robot; Papa (not shown) is human-companion, sold via US health plans.</p>
</div>
</section>
@ -659,7 +659,7 @@
</div>
<div class="callout" style="margin-top:20px">
<small>So why us</small>
<h3>Amazon sold a device she had to adopt. Papa sold a stranger she had to let in. We sell a phone call she only has to answer.</h3>
<h3>Amazon sold a device she had to adopt. Papa sold a stranger she had to let in. We sell a daily call she only has to answer.</h3>
<p>Papa proved health plans will pay for this — and that you cannot deliver it with gig workers. <b>Iris costs cents a call and cannot assault anyone.</b> That's why this works now and didn't in 2023.</p>
</div>
</div>
@ -676,7 +676,7 @@
<div class="why">
<div class="whyrow"><div class="num">1</div><div><h3>The family's escalation contract</h3><p>Who we call, in what order, at 3 a.m., and what they're allowed to do. <b>Nobody re-enrols their whole family to save ten dollars.</b></p></div></div>
<div class="whyrow"><div class="num">2</div><div><h3>Six months of knowing "normal"</h3><p>Her cadence, her word-finding, her mood. The value isn't that Iris talks — it's that <b>Iris knows what a good morning sounds like for Margaret, and this one wasn't.</b></p></div></div>
<div class="whyrow"><div class="num">3</div><div><h3>Carrier-native call control</h3><p>We screen the scam call <b>in the signalling path, before the phone rings.</b> An app fundamentally cannot do this. <i>This</i> is what owning a telecom is worth.</p></div></div>
<div class="whyrow"><div class="num">3</div><div><h3>Carrier-native call control — the moat we grow into</h3><p>Today the scam shield lives in Iris's calls. Because we own the network, the roadmap moves it into the signalling path — <b>the call dies before her phone rings.</b> An app can never follow us there. <i>This</i> is what owning a telecom is worth.</p></div></div>
<div class="whyrow"><div class="num">4</div><div><h3>Trust — which is the entire category</h3><p>Papa was worth $1.4B and lost the category in one news cycle. Trust is expensive to build, instant to destroy: a moat if you're careful, a cliff if you're not.</p></div></div>
</div>
<div class="callout" style="margin-top:20px">
@ -691,18 +691,18 @@
<div class="wrap">
<div class="sechead">
<div class="eyebrow">08 · Safety architecture</div>
<h2>Every escalation reaches a licensed human.</h2>
<p class="lede">An AI that detects an emergency and has <b>nowhere to send it</b> is not a safer product. So a licensed, insured monitoring partner sits in the path — and we get the parent's consent to be there.</p>
<h2>Designed so every escalation reaches a licensed human.</h2>
<p class="lede">An AI that detects an emergency and has <b>nowhere to send it</b> is not a safer product. So the architecture puts a licensed, insured monitoring partner in the path — signing one is the first gate — and Iris is honest with the parent from the very first call.</p>
</div>
<div class="why">
<div class="whyrow"><div class="num">1</div><div><h3>Iris notices</h3><p>No answer, no motion, slurred speech, a fall mentioned, the safe word.</p></div></div>
<div class="whyrow"><div class="num">2</div><div><h3>Iris calls back, and stays on the line</h3><p>Calm, patient, keeping her talking.</p></div></div>
<div class="whyrow red"><div class="num">3</div><div><h3>A licensed monitoring partner picks up — 24/7</h3><p>A trained agent at a regulated PERS centre, white-labelled as Evergreen, who <b>decides</b> — and can dispatch help under their own licence and insurance.</p></div></div>
<div class="whyrow red"><div class="num">4</div><div><h3>The family chain fires in parallel</h3><p><b>Evergreen never dials 911 — the licensed partner does.</b> The family always gets the alert too, but they are never the only path.</p></div></div>
<div class="whyrow red"><div class="num">3</div><div><h3>A licensed monitoring partner picks up — 24/7</h3><p>A trained agent at a regulated PERS centre, white-labelled as Evergreen, who <b>decides</b> — and can dispatch help under their own licence and insurance. Signing this partner is the first gate before launch.</p></div></div>
<div class="whyrow red"><div class="num">4</div><div><h3>The family chain fires in parallel</h3><p><b>Evergreen never dials 911 — that's the licensed partner's job once signed.</b> The family always gets the alert too — those independent family texts are live today — and escalation runs on the family's standing order.</p></div></div>
</div>
<div class="callout gold" style="margin-top:20px">
<small>And she says yes, out loud</small>
<h3>On her very first call, Iris introduces herself, explains what she does — and asks Margaret's permission. Recorded. Revocable. Hers. This is already live in the product.</h3>
<small>And she's honest, out loud</small>
<h3>On her very first call, Iris says plainly that she's an automated voice — and any "no" or "stop" is honoured immediately: calls pause and the family is told. That honesty is live today; the stored, revocable consent record ships with the phone line.</h3>
<p>The daughter buys it; <b>the mother consents to it.</b> Under the TCPA an AI voice is an "artificial voice," and consent must come from the person being called. Twenty seconds of product; the whole legal foundation.</p>
</div>
</div>
@ -717,14 +717,14 @@
<p class="lede">A buyer who feels the problem every day, a distribution channel no AI competitor has, and an enrolment step that doubles as the legal foundation.</p>
</div>
<div class="why">
<div class="whyrow"><div class="num">1</div><div><h3>Who pays — the adult child</h3><p>Three cities away and carrying the worry. She buys peace of mind; <b>Mom keeps her own phone and number,</b> with nothing to install or learn.</p></div></div>
<div class="whyrow"><div class="num">1</div><div><h3>Who pays — the adult child</h3><p>Three cities away and carrying the worry. She buys peace of mind, with nothing for Mom to install or learn — today a simple tablet or browser, <b>her own phone and number on the carrier roadmap.</b></p></div></div>
<div class="whyrow"><div class="num">2</div><div><h3>Canada-first, through the carrier</h3><p>Warm distribution into an existing telecom base (Fibernetics / Fongo) that <b>no US AI player has</b> — and that the device incumbent (TELUS) can't match on companionship.</p></div></div>
<div class="whyrow"><div class="num">3</div><div><h3>Consent that's also the moat</h3><p>Iris asks the senior's permission on the first call — the <b>enrolment step and the TCPA / CASL legal foundation at once.</b></p></div></div>
<div class="whyrow"><div class="num">3</div><div><h3>Honesty that becomes the moat</h3><p>Iris says plainly she's automated on the first call and honours any "stop" — live today. The recorded, revocable consent step ships with the phone line: the <b>enrolment step and the TCPA / CASL legal foundation at once.</b></p></div></div>
<div class="whyrow"><div class="num">4</div><div><h3>Land, then expand</h3><p>Start on Basic (daily call + safety net); grow into Full (StoryLine, Good News, games) and the keepsake memoir. Later, a <b>B2B / white-label tier</b> for health plans.</p></div></div>
</div>
<h3 style="margin:30px 0 4px">The funnel</h3>
<div class="funnel">
<div class="fstage"><div class="s">Land</div><h3>Basic — the daily call + safety net</h3><p>The adult child signs up; Mom just answers her own phone. Consent captured on call one.</p></div>
<div class="fstage"><div class="s">Land</div><h3>Basic — the daily call + safety net</h3><p>The adult child signs up; Mom just answers Iris's call. Iris is honest about being automated from call one.</p></div>
<div class="fstage"><div class="s">Engage</div><h3>The morning ritual &amp; CareCircle</h3><p>She comes to love the call; the family watches it fill the dashboard. Six months of "normal" accrues.</p></div>
<div class="fstage"><div class="s">Expand</div><h3>Full tier + keepsake memoir</h3><p>StoryLine, Good News, games, and a one-time formatted memoir order.</p></div>
<div class="fstage"><div class="s">Scale</div><h3>Carrier base + B2B / white-label</h3><p>Roll out on-net; open a white-label tier for health plans.</p></div>
@ -815,7 +815,7 @@
<div class="card">
<span class="ic fst">🖥</span>
<h3>Runs on our own stack &amp; network</h3>
<p>Built on the AI-receptionist platform we already operate, distributed over our own carrier network — not a greenfield build and not someone else's cloud economics.</p>
<p>Built on the AI-receptionist platform we already operate, made to distribute over our own carrier network — not a greenfield build and not someone else's cloud economics.</p>
</div>
<div class="card">
<span class="ic grn">🏥</span>
@ -866,7 +866,7 @@
<h3 style="margin-bottom:8px">Milestones</h3>
<div class="timeline">
<div class="tl"><div class="when">Done · now</div><div class="what"><h3>Built <span class="now">Live</span></h3><ul><li>Iris voice pipeline</li><li>Safety backstop + reply guardrail</li><li>Consent on first call</li><li>CareCircle dashboard · daily limits + hardened auth</li></ul></div></div>
<div class="tl"><div class="when">Done · now</div><div class="what"><h3>Built <span class="now">Live</span></h3><ul><li>Iris voice pipeline</li><li>Safety backstop + reply guardrail</li><li>Honest self-introduction on first call</li><li>CareCircle dashboard · daily limits + hardened auth</li></ul></div></div>
<div class="tl"><div class="when">Next · ~2 weeks</div><div class="what"><h3>Legal + partner</h3><ul><li>Consent / escalation legal sprint</li><li>Litigator pass on all copy</li><li>Sign the licensed monitoring partner</li></ul></div></div>
<div class="tl"><div class="when">Then</div><div class="what"><h3>Pilot</h3><ul><li>First Canadian families</li><li>Prove retention + the safety desk</li><li>Tune support &amp; onboarding</li></ul></div></div>
<div class="tl"><div class="when">Scale</div><div class="what"><h3>Grow on-net</h3><ul><li>Roll out across the carrier base</li><li>Full-tier features + keepsake memoir</li><li>Explore B2B / white-label</li></ul></div></div>
@ -895,7 +895,7 @@
<div class="callout forest" style="margin-top:26px">
<small>What we've actually built</small>
<h3>The relationship is the product — with a safety net under it, and it's already on the line.</h3>
<p>The daily call is why she picks up; six months of Iris knowing what "a good morning" sounds like for Margaret is the thing a free app can never copy. The scam screening and the licensed-partner safety net are what a family pays for — <b>loneliness is the need, and the relationship is the moat.</b></p>
<p>The daily call is why she picks up; six months of Iris knowing what "a good morning" sounds like for Margaret is the thing a free app can never copy. The scam screening of her calls and the safety net around them — with the licensed partner ahead — are what a family pays for — <b>loneliness is the need, and the relationship is the moat.</b></p>
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12
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<p class="thesis">A voice that calls every morning &mdash; <span class="em">with a safety net a family can trust</span>.</p>
<p class="deck">Evergreen turns an aging parent&rsquo;s own phone into a daily voice companion that also screens scam calls before they ring through, backed by a licensed human safety net. The daily call is why she answers; the safety net is why the family pays. It&rsquo;s built and running in a working prototype today &mdash; pre-revenue, with the licensed monitoring partner still to be signed.</p>
<p class="deck">Evergreen gives an aging parent a daily voice companion &mdash; today on a simple tablet or browser, built to grow onto her own phone &mdash; that screens what it hears on her calls for scam patterns and texts the family; a licensed human safety net is the partner path ahead. The daily call is why she answers; the safety net is why the family pays. The call, the screening and the family alerts are built and running in a working prototype today &mdash; pre-revenue, with the licensed monitoring partner still to be signed.</p>
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<div class="blk">
@ -130,13 +130,13 @@
</div>
<div class="blk">
<div class="lab">The solution</div>
<h3>One warm voice, her own phone</h3>
<p>Iris calls every morning on the phone she already owns &mdash; nothing to buy or charge. Scam calls are screened in the network before her phone even rings, with a licensed monitoring partner behind an escalation ladder if she doesn&rsquo;t answer.</p>
<h3>One warm voice, nothing to learn</h3>
<p>Iris calls every morning &mdash; today on a simple tablet or browser, built to grow onto the phone she already owns. She screens what she hears on her calls for scam patterns and tells the family; the roadmap moves screening into the network, with a licensed monitoring partner behind the escalation ladder as we sign one.</p>
</div>
<div class="blk">
<div class="lab">Why it wins</div>
<h3>Trust is the category, not the phone</h3>
<p>Carrier-native call screening a pure software app can&rsquo;t copy, plus months of knowing what a good morning sounds like for her. Competitors sell a device, a robot, or a spam blocker alone; Evergreen bundles all three into one call.</p>
<p>A roadmap to carrier-native call screening a pure software app can&rsquo;t copy, plus months of knowing what a good morning sounds like for her. Competitors sell a device, a robot, or a spam blocker alone; Evergreen bundles all three into one call.</p>
</div>
</div>
@ -162,7 +162,7 @@
<div class="lab">Where we are</div>
<div class="srow"><span class="ic ok">&#10003;</span> Iris voice pipeline, live in prototype <span class="g2">DONE</span></div>
<div class="srow"><span class="ic ok">&#10003;</span> Safety backstop + reply guardrail <span class="g2">DONE</span></div>
<div class="srow"><span class="ic ok">&#10003;</span> Consent flow &amp; CareCircle dashboard <span class="g2">DONE</span></div>
<div class="srow"><span class="ic ok">&#10003;</span> Honest first-call self-ID &amp; CareCircle dashboard <span class="g2">DONE</span></div>
<div class="srow"><span class="ic gate">!</span> Licensed 24/7 monitoring partner <span class="g2">GATE</span></div>
<div class="srow"><span class="ic gate">!</span> Legal-architecture &amp; consent sprint <span class="g2">GATE</span></div>
</div>
@ -170,7 +170,7 @@
<div class="ask">
<div class="lab">The ask</div>
<p><b>A two-week legal-architecture sprint and a signed licensed monitoring partner &mdash; then a small team to bring the working Basic product to the first Canadian families.</b> The build risk is behind us: Iris&rsquo;s morning call, scam screening, and the self-filling CareCircle dashboard already run in prototype. What&rsquo;s left is the legal wrapper and the licensed safety desk, not the product.</p>
<p><b>A two-week legal-architecture sprint and a signed licensed monitoring partner &mdash; then a small team to bring the working Basic product to the first Canadian families.</b> The build risk is behind us: Iris&rsquo;s morning call, in-call scam screening, and the self-filling CareCircle dashboard already run in prototype. What&rsquo;s left is the legal wrapper and the licensed safety desk, not the product.</p>
</div>
<div class="foot">