181 lines
12 KiB
HTML
181 lines
12 KiB
HTML
<html lang="en">
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<meta charset="utf-8">
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<meta name="viewport" content="width=device-width, initial-scale=1">
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<title>Evergreen — Executive Summary</title>
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<div class="sheet">
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<div class="head">
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<div>
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<div class="brand"><span class="spark"></span>Evergreen</div>
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<div class="doc">Executive Summary</div>
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</div>
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<div class="right">
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<span class="pill"><span class="dot"></span>Live in prototype</span>
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<a class="pill pdflink" href="https://zoe-pitches.mosaic.site/evergreen-business-plan/Evergreen-Executive-Summary.pdf">PDF ↓</a>
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</div>
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</div>
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<p class="thesis">A voice that calls every morning — <span class="em">with a safety net a family can trust</span>.</p>
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<p class="deck">Evergreen turns an aging parent’s own phone into a daily voice companion that also screens scam calls before they ring through, backed by a licensed human safety net. The daily call is why she answers; the safety net is why the family pays. It’s built and running in a working prototype today — pre-revenue, with the licensed monitoring partner still to be signed.</p>
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<div class="grid3">
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<div class="blk">
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<div class="lab g">The problem</div>
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<h3>Days of silence, cities away</h3>
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<p>57% of Canadians 50+ report feeling lonely, and their adult children often live cities away. Medical-alert pendants wait for a fall; free companion apps wait to be opened. Neither touches the loneliness itself.</p>
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</div>
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<div class="blk">
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<div class="lab">The solution</div>
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<h3>One warm voice, her own phone</h3>
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<p>Iris calls every morning on the phone she already owns — nothing to buy or charge. Scam calls are screened in the network before her phone even rings, with a licensed monitoring partner behind an escalation ladder if she doesn’t answer.</p>
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</div>
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<div class="blk">
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<div class="lab">Why it wins</div>
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<h3>Trust is the category, not the phone</h3>
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<p>Carrier-native call screening a pure software app can’t copy, plus months of knowing what a good morning sounds like for her. Competitors sell a device, a robot, or a spam blocker alone; Evergreen bundles all three into one call.</p>
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</div>
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</div>
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<div class="stats">
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<div><div class="k tnum">57%</div><div class="m">Age 50+ who feel lonely</div></div>
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<div><div class="k g tnum">~81%</div><div class="m">Gross margin, illustrative</div></div>
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<div><div class="k tnum">Live</div><div class="m">Built & running in prototype</div></div>
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<div><div class="k g tnum">$97M</div><div class="m">Illustrative SOM ARR, 1% of seniors</div></div>
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</div>
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<div class="split">
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<div class="econ">
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<div class="lab">Unit economics</div>
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<div class="eq">
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<span class="hi">$100–$200</span>/mo <span class="hi">Basic → Full</span> pricing<br>
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<span class="hg">~81%</span> gross margin at <span class="hg">~$19</span> cost to serve<br>
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→ CAC payback in under 6 months
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</div>
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<div class="big">One warm voice, priced like real safety.</div>
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<p style="color:var(--muted); font-size:12.5px; margin-top:7px">Model: recurring per-parent subscription (Basic / Full / Unlimited), Canada-first via carrier distribution. <span style="color:var(--faint)">Figures illustrative.</span></p>
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</div>
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<div class="status">
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<div class="lab">Where we are</div>
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<div class="srow"><span class="ic ok">✓</span> Iris voice pipeline, live in prototype <span class="g2">DONE</span></div>
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<div class="srow"><span class="ic ok">✓</span> Safety backstop + reply guardrail <span class="g2">DONE</span></div>
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<div class="srow"><span class="ic ok">✓</span> Consent flow & CareCircle dashboard <span class="g2">DONE</span></div>
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<div class="srow"><span class="ic gate">!</span> Licensed 24/7 monitoring partner <span class="g2">GATE</span></div>
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<div class="srow"><span class="ic gate">!</span> Legal-architecture & consent sprint <span class="g2">GATE</span></div>
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</div>
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</div>
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<div class="ask">
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<div class="lab">The ask</div>
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<p><b>A two-week legal-architecture sprint and a signed licensed monitoring partner — then a small team to bring the working Basic product to the first Canadian families.</b> The build risk is behind us: Iris’s morning call, scam screening, and the self-filling CareCircle dashboard already run in prototype. What’s left is the legal wrapper and the licensed safety desk, not the product.</p>
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</div>
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<div class="foot">
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<span>Evergreen · Executive Summary · Confidential</span>
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<span>Full plan: <a href="https://zoe-pitches.mosaic.site/evergreen-business-plan/">zoe-pitches.mosaic.site/evergreen-business-plan</a></span>
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</div>
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</div>
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