936 lines
60 KiB
HTML
936 lines
60 KiB
HTML
<!doctype html>
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<html lang="en">
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<head>
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<meta charset="utf-8">
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<meta name="viewport" content="width=device-width, initial-scale=1">
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<meta name="description" content="Evergreen — a warm AI voice that calls an aging parent every morning, screens scam calls in the network, and reaches a licensed human in an emergency. Business plan.">
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<meta name="color-scheme" content="light dark">
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<meta name="robots" content="noindex, nofollow">
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<link rel="icon" href="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3Ctext%20y='.9em'%20font-size='90'%3E%F0%9F%8C%BF%3C/text%3E%3C/svg%3E">
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<title>Evergreen — Business Plan</title>
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<link rel="preconnect" href="https://fonts.googleapis.com">
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<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
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<link href="https://fonts.googleapis.com/css2?family=Fraunces:ital,opsz,wght@0,9..144,400;0,9..144,500;0,9..144,600;1,9..144,400;1,9..144,500&family=Mulish:ital,wght@0,400;0,500;0,600;0,700;0,800&display=swap" rel="stylesheet">
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<style>
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:root {
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--bg: #F3EBD9;
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--surface: #FFFDF8;
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--surface-2: #F6EFE0;
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--ink: #1F2C25;
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--muted: #55665C;
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--faint: #8A9187;
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--line: #E4DCC8;
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--line-strong: #D6CCB2;
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--brand: #22543D; /* forest — primary */
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--brand-soft: #E5EEE6;
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--brand-strong: #173B2B;
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--accent: #C9821F; /* gold-deep — AA on cream */
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--accent-soft: #F8ECD4;
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--good: #2F9E5F;
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--good-soft: #E2F0E6;
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--warn: #B5730F;
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--warn-soft: #F7EBD1;
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--slate: #6B7A6F;
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--slate-soft: #E9E4D6;
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--rose: #C2553F;
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--rose-deep: #9E3F2C;
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--shadow: 0 1px 2px rgba(23,59,43,.05), 0 10px 30px rgba(23,59,43,.08);
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--shadow-lg: 0 2px 6px rgba(23,59,43,.08), 0 26px 62px rgba(23,59,43,.16);
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--radius: 18px;
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--maxw: 1120px;
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--serif: "Fraunces", "Iowan Old Style", Palatino, Georgia, serif;
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--sans: "Mulish", ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
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--mono: ui-monospace, "SF Mono", "JetBrains Mono", "Roboto Mono", Menlo, monospace;
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}
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@media (prefers-color-scheme: dark) {
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:root {
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--bg: #0E1712;
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--surface: #14201A;
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--surface-2: #1A2820;
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--ink: #EBF1EA;
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--muted: #A3B0A6;
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--faint: #74847A;
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--line: #26332B;
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--line-strong: #35443A;
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--brand: #7FB891;
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--brand-soft: #182821;
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--brand-strong: #A7D2B4;
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--accent: #E0A44C;
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--accent-soft: #2A2213;
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--good: #4FBB7E;
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--good-soft: #14261C;
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--warn: #DDA24C;
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--warn-soft: #2A2211;
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--slate: #93A398;
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--slate-soft: #202B24;
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--rose: #D97359;
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--rose-deep: #E08a72;
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--shadow: 0 1px 2px rgba(0,0,0,.35), 0 10px 30px rgba(0,0,0,.4);
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--shadow-lg: 0 2px 8px rgba(0,0,0,.45), 0 30px 70px rgba(0,0,0,.55);
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}
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}
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:root[data-theme="light"] {
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--bg:#F3EBD9; --surface:#FFFDF8; --surface-2:#F6EFE0; --ink:#1F2C25; --muted:#55665C;
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--faint:#8A9187; --line:#E4DCC8; --line-strong:#D6CCB2; --brand:#22543D; --brand-soft:#E5EEE6;
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--brand-strong:#173B2B; --accent:#C9821F; --accent-soft:#F8ECD4; --good:#2F9E5F; --good-soft:#E2F0E6;
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--warn:#B5730F; --warn-soft:#F7EBD1; --slate:#6B7A6F; --slate-soft:#E9E4D6; --rose:#C2553F; --rose-deep:#9E3F2C;
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--shadow:0 1px 2px rgba(23,59,43,.05),0 10px 30px rgba(23,59,43,.08);
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--shadow-lg:0 2px 6px rgba(23,59,43,.08),0 26px 62px rgba(23,59,43,.16);
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}
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:root[data-theme="dark"] {
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--bg:#0E1712; --surface:#14201A; --surface-2:#1A2820; --ink:#EBF1EA; --muted:#A3B0A6;
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--faint:#74847A; --line:#26332B; --line-strong:#35443A; --brand:#7FB891; --brand-soft:#182821;
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--brand-strong:#A7D2B4; --accent:#E0A44C; --accent-soft:#2A2213; --good:#4FBB7E; --good-soft:#14261C;
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--warn:#DDA24C; --warn-soft:#2A2211; --slate:#93A398; --slate-soft:#202B24; --rose:#D97359; --rose-deep:#E08A72;
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--shadow:0 1px 2px rgba(0,0,0,.35),0 10px 30px rgba(0,0,0,.4);
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--shadow-lg:0 2px 8px rgba(0,0,0,.45),0 30px 70px rgba(0,0,0,.55);
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}
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* { box-sizing: border-box; }
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body {
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margin: 0; background: var(--bg); color: var(--ink);
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font-family: var(--sans); font-size: 17px; line-height: 1.6;
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-webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility;
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overflow-x: hidden;
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}
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html { scroll-behavior: smooth; }
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@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
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.wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 24px; }
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section { padding: 76px 0; border-top: 1px solid var(--line); scroll-margin-top: 68px; }
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section:first-of-type { border-top: none; }
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/* ---------- sticky nav + reading progress ---------- */
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.progress { position: fixed; top: 0; left: 0; height: 3px; width: 0; z-index: 60;
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background: linear-gradient(90deg, var(--brand), var(--accent)); }
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.topnav { position: sticky; top: 0; z-index: 50;
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background: color-mix(in srgb, var(--bg) 80%, transparent);
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backdrop-filter: saturate(1.5) blur(14px); -webkit-backdrop-filter: saturate(1.5) blur(14px);
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border-bottom: 1px solid var(--line); }
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.topnav .in { max-width: var(--maxw); margin: 0 auto; padding: 11px 24px; display: flex; align-items: center; gap: 16px; }
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.topnav .nb { display: flex; align-items: center; gap: 9px; font-weight: 800; font-size: 16px; letter-spacing: -0.01em; font-family: var(--serif); }
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.topnav .nb .m { width: 24px; height: 24px; border-radius: 7px; flex: none;
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background: linear-gradient(150deg, var(--brand), var(--brand-strong)); color: #fff;
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display: grid; place-items: center; font-size: 13px; font-weight: 700; font-family: var(--serif); }
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.topnav nav { margin-left: auto; display: flex; gap: 2px; }
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.topnav nav a { font-family: var(--mono); font-size: 12px; letter-spacing: .02em; color: var(--muted);
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text-decoration: none; padding: 6px 10px; border-radius: 7px; white-space: nowrap; transition: background .15s, color .15s; }
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.topnav nav a:hover { color: var(--ink); background: var(--surface-2); }
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.topnav .cta { font-family: var(--sans); font-size: 13px; font-weight: 700; color: #fff;
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background: var(--brand); padding: 7px 13px; border-radius: 8px; text-decoration: none; white-space: nowrap; }
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.topnav .cta:hover { background: var(--brand-strong); }
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@media (max-width: 860px) { .topnav nav { display: none; } .topnav .nb { margin-right: auto; } }
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h1, h2, h3 { font-family: var(--serif); text-wrap: balance; letter-spacing: -0.015em; line-height: 1.08; margin: 0; }
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h2 { font-size: clamp(28px, 4vw, 42px); font-weight: 600; color: var(--brand-strong); }
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h3 { font-size: 20px; font-weight: 600; letter-spacing: -0.005em; }
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p { margin: 0; }
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a { color: var(--brand-strong); text-decoration-color: color-mix(in srgb, var(--brand) 40%, transparent); text-underline-offset: 3px; }
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.eyebrow {
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font-family: var(--mono); font-size: 12px; font-weight: 600;
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letter-spacing: 0.16em; text-transform: uppercase; color: var(--accent);
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}
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.lede { font-size: clamp(18px, 2.2vw, 21px); color: var(--muted); max-width: 64ch; margin-top: 4px; }
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.lede b { color: var(--ink); font-weight: 700; }
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/* ---------- Hero ---------- */
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.hero { position: relative; overflow: hidden; padding: 84px 0 70px; border-top: none; }
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.hero::before {
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content: ""; position: absolute; inset: -40% 26% auto -12%; height: 640px;
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background: radial-gradient(52% 60% at 30% 30%, color-mix(in srgb, var(--brand) 24%, transparent), transparent 70%);
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filter: blur(10px); pointer-events: none; z-index: 0;
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}
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.hero::after {
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content: ""; position: absolute; inset: 0; z-index: 0; pointer-events: none;
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background-image: linear-gradient(var(--line) 1px, transparent 1px), linear-gradient(90deg, var(--line) 1px, transparent 1px);
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background-size: 46px 46px;
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-webkit-mask-image: radial-gradient(70% 60% at 74% 18%, #000, transparent 75%);
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mask-image: radial-gradient(70% 60% at 74% 18%, #000, transparent 75%);
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opacity: .5;
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}
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.hero .wrap { position: relative; z-index: 1; }
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.brandrow { display: flex; align-items: center; gap: 12px; margin-bottom: 28px; }
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.mark {
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width: 36px; height: 36px; border-radius: 10px; flex: none;
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background: linear-gradient(150deg, var(--brand), var(--brand-strong));
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display: grid; place-items: center; color: #fff; font-weight: 700; font-size: 19px; font-family: var(--serif);
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box-shadow: 0 6px 16px color-mix(in srgb, var(--brand) 45%, transparent);
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}
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.brandname { font-weight: 700; font-family: var(--serif); letter-spacing: -0.01em; font-size: 19px; }
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.brandname span { color: var(--faint); font-weight: 500; font-family: var(--sans); font-size: 15px; }
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.hero h1 {
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font-size: clamp(40px, 7.4vw, 74px); font-weight: 600; letter-spacing: -0.025em;
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margin: 10px 0 0; color: var(--brand-strong);
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}
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.hero h1 em { font-style: italic; color: var(--rose-deep); }
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.hero .thesis { margin-top: 26px; font-size: clamp(19px, 2.4vw, 23px); line-height: 1.45; max-width: 52ch; color: var(--ink); font-weight: 500; font-family: var(--sans); }
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.hero .thesis b { font-weight: 700; }
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.herometa { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 30px; align-items: center; }
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.badge {
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display: inline-flex; align-items: center; gap: 7px;
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font-family: var(--mono); font-size: 12.5px; font-weight: 600; letter-spacing: .02em;
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padding: 7px 12px; border-radius: 999px; border: 1px solid var(--line-strong);
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background: var(--surface); color: var(--muted);
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}
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.badge .dot { width: 8px; height: 8px; border-radius: 50%; background: var(--good); box-shadow: 0 0 0 3px var(--good-soft); }
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.badge.live { color: var(--good); border-color: color-mix(in srgb, var(--good) 40%, var(--line-strong)); }
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/* fade-up */
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.fu { opacity: 0; transform: translateY(14px); animation: fu .7s cubic-bezier(.2,.7,.2,1) forwards; }
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.fu.d1{animation-delay:.05s}.fu.d2{animation-delay:.13s}.fu.d3{animation-delay:.22s}.fu.d4{animation-delay:.32s}.fu.d5{animation-delay:.42s}
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@keyframes fu { to { opacity: 1; transform: none; } }
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@media (prefers-reduced-motion: reduce) { .fu { animation: none; opacity: 1; transform: none; } }
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/* ---------- metric strip ---------- */
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.metrics {
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display: grid; grid-template-columns: repeat(5, 1fr); gap: 0;
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margin-top: 48px; border: 1px solid var(--line); border-radius: var(--radius);
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background: var(--surface); box-shadow: var(--shadow); overflow: hidden;
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}
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.metric { padding: 22px 20px; border-left: 1px solid var(--line); }
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.metric:first-child { border-left: none; }
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.metric .n { font-family: var(--serif); font-size: 30px; font-weight: 600; letter-spacing: -0.02em; color: var(--brand); font-variant-numeric: tabular-nums; }
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.metric .n .u { color: var(--accent); }
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.metric .l { font-family: var(--mono); font-size: 11.5px; letter-spacing: .05em; text-transform: uppercase; color: var(--faint); margin-top: 6px; line-height: 1.35; }
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/* ---------- generic grid ---------- */
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.grid { display: grid; gap: 18px; }
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.g2 { grid-template-columns: repeat(2, 1fr); }
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.g3 { grid-template-columns: repeat(3, 1fr); }
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.g4 { grid-template-columns: repeat(2, 1fr); }
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.card {
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background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius);
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padding: 24px; box-shadow: var(--shadow);
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}
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.card h3 { margin-bottom: 8px; color: var(--brand-strong); }
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.card p { color: var(--muted); font-size: 15.5px; }
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.card p b { color: var(--ink); }
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.card .ic { font-size: 22px; margin-bottom: 12px; display: inline-grid; place-items: center; width: 46px; height: 46px; border-radius: 13px; }
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.ic.grn { background: rgba(63,122,90,.14); color: var(--good); }
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.ic.gld { background: rgba(201,130,31,.16); color: var(--accent); }
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.ic.ros { background: rgba(194,85,63,.15); color: var(--rose-deep); }
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.ic.fst { background: rgba(23,59,43,.10); color: var(--brand); }
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.tag {
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display: inline-block; font-family: var(--mono); font-size: 11px; font-weight: 600;
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letter-spacing: .04em; text-transform: uppercase; padding: 3px 8px; border-radius: 6px;
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background: var(--brand-soft); color: var(--brand-strong); margin-right: 6px; margin-top: 10px;
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}
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.sechead { max-width: 64ch; margin-bottom: 40px; }
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.sechead h2 { margin: 12px 0 14px; }
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/* stat band */
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.statband { display: grid; grid-template-columns: repeat(3,1fr); gap: 18px; margin-top: 8px; }
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.statband .card { padding: 26px 24px; }
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.statband .big { font-family: var(--serif); font-size: 42px; font-weight: 600; letter-spacing: -0.02em; color: var(--brand); font-variant-numeric: tabular-nums; }
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.statband .cap { color: var(--muted); font-size: 15px; margin-top: 6px; }
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.statband .cap b { color: var(--ink); }
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/* why-list */
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.why { display: grid; gap: 14px; }
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.whyrow {
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display: grid; grid-template-columns: 44px 1fr; gap: 18px; align-items: start;
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padding: 22px 24px; background: var(--surface); border: 1px solid var(--line);
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border-radius: var(--radius); box-shadow: var(--shadow);
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}
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.whyrow .num { font-family: var(--serif); font-weight: 600; font-size: 18px; color: #fff; background: var(--brand);
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border-radius: 11px; width: 44px; height: 44px; display: grid; place-items: center; }
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.whyrow.red .num { background: var(--rose-deep); }
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.whyrow h3 { margin-bottom: 5px; color: var(--brand-strong); }
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.whyrow p { color: var(--muted); font-size: 15.5px; }
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.whyrow p b { color: var(--ink); }
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/* status table */
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.tablewrap { overflow-x: auto; -webkit-overflow-scrolling: touch; border: 1px solid var(--line); border-radius: var(--radius); box-shadow: var(--shadow); background: var(--surface); }
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table { border-collapse: collapse; width: 100%; min-width: 640px; font-size: 15px; }
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thead th {
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text-align: left; font-family: var(--mono); font-size: 11.5px; letter-spacing: .06em;
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text-transform: uppercase; color: var(--faint); font-weight: 600;
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padding: 15px 18px; border-bottom: 1px solid var(--line); background: var(--surface-2);
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}
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tbody td { padding: 15px 18px; border-bottom: 1px solid var(--line); vertical-align: top; }
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tbody tr:last-child td { border-bottom: none; }
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td.feat { font-weight: 700; }
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||
td.note { color: var(--muted); font-size: 14px; }
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||
td.note b { color: var(--ink); }
|
||
.pill {
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||
display: inline-flex; align-items: center; gap: 6px; font-family: var(--mono);
|
||
font-size: 11.5px; font-weight: 700; letter-spacing: .04em; text-transform: uppercase;
|
||
padding: 4px 10px; border-radius: 999px; white-space: nowrap;
|
||
}
|
||
.pill .d { width: 7px; height: 7px; border-radius: 50%; }
|
||
.pill.live { background: var(--good-soft); color: var(--good); }
|
||
.pill.live .d { background: var(--good); }
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||
.pill.next { background: var(--accent-soft); color: var(--warn); }
|
||
.pill.next .d { background: var(--warn); }
|
||
|
||
/* competitive matrix marks */
|
||
table td.c, table th.c { text-align: center; white-space: nowrap; }
|
||
th.me, td.me { background: var(--brand-soft); }
|
||
th.me { color: var(--brand-strong) !important; }
|
||
td.me { font-weight: 700; }
|
||
.mk { font-weight: 800; font-size: 15px; font-family: var(--mono); }
|
||
.mk.y { color: var(--good); }
|
||
.mk.p { color: var(--accent); }
|
||
.mk.n { color: var(--faint); font-weight: 500; }
|
||
.legend { display: flex; gap: 18px; flex-wrap: wrap; margin-top: 12px; font-size: 13px; color: var(--muted); }
|
||
.legend span b { font-family: var(--mono); }
|
||
|
||
/* revenue / economics cards */
|
||
.rev { display: grid; grid-template-columns: repeat(3,1fr); gap: 18px; }
|
||
.rev .card { display: flex; flex-direction: column; }
|
||
.er { display: flex; justify-content: space-between; align-items: baseline; gap: 14px; padding: 10px 0; border-bottom: 1px dashed var(--line); font-size: 15.5px; }
|
||
.er:last-of-type { border-bottom: none; }
|
||
.er span:first-child { color: var(--muted); }
|
||
.er .v { font-family: var(--serif); font-weight: 600; font-size: 18px; color: var(--brand); }
|
||
.er.tot { border-top: 2px solid var(--brand); border-bottom: none; margin-top: 6px; padding-top: 13px; }
|
||
.er.tot .v { font-size: 22px; }
|
||
.er.red .v { color: var(--rose-deep); }
|
||
.revpill { display:inline-block; font-family: var(--mono); font-size: 11px; font-weight: 700; letter-spacing:.04em; text-transform: uppercase; padding: 3px 9px; border-radius: 6px; margin-bottom: 12px; align-self: flex-start; }
|
||
.revpill.now { background: var(--good-soft); color: var(--good); }
|
||
.revpill.warn { background: var(--accent-soft); color: var(--warn); }
|
||
.revpill.next { background: var(--slate-soft); color: var(--slate); }
|
||
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|
||
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|
||
|
||
/* callout */
|
||
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|
||
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|
||
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|
||
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|
||
}
|
||
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|
||
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|
||
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|
||
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|
||
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|
||
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|
||
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|
||
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|
||
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|
||
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|
||
|
||
/* ask / moves */
|
||
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|
||
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|
||
padding: 20px 22px; border: 1px solid var(--line); border-radius: var(--radius); background: var(--surface); box-shadow: var(--shadow); }
|
||
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|
||
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|
||
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|
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|
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|
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|
||
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|
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|
||
|
||
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|
||
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|
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|
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|
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|
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|
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|
||
.gap.tbd { border-left-color: var(--slate); }
|
||
.gap.tbd .g { color: var(--slate); }
|
||
|
||
/* exec summary block */
|
||
.exec { border: 1px solid color-mix(in srgb, var(--brand) 28%, var(--line));
|
||
border-radius: var(--radius); overflow: hidden; box-shadow: var(--shadow-lg); }
|
||
.exec .top { padding: 30px 30px 26px; background: linear-gradient(180deg, var(--brand-soft), transparent); }
|
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|
||
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|
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|
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|
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|
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|
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|
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|
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|
||
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|
||
|
||
/* funnel */
|
||
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|
||
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|
||
background: var(--surface); padding: 14px 18px; box-shadow: var(--shadow); }
|
||
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|
||
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|
||
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|
||
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|
||
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|
||
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|
||
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|
||
@media (max-width: 700px) { .fstage { width: 100% !important; } }
|
||
|
||
/* milestone timeline */
|
||
.timeline { display: grid; gap: 0; }
|
||
.tl { display: grid; grid-template-columns: 130px 1fr; gap: 22px; padding: 18px 0; border-top: 1px solid var(--line); }
|
||
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|
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|
||
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|
||
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|
||
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|
||
.tl .what li { margin-bottom: 3px; }
|
||
.tl .now { display: inline-block; font-family: var(--mono); font-size: 10px; font-weight: 700; letter-spacing: .06em;
|
||
text-transform: uppercase; color: var(--good); background: var(--good-soft); padding: 2px 7px; border-radius: 5px; margin-left: 8px; vertical-align: middle; }
|
||
@media (max-width: 640px) { .tl { grid-template-columns: 1fr; gap: 4px; } }
|
||
|
||
/* closing line */
|
||
.closing { text-align: center; padding: 20px 0 0; }
|
||
.closing .big { font-family: var(--serif); font-size: clamp(34px, 6vw, 52px); font-weight: 600; color: var(--brand-strong); line-height: 1.05; }
|
||
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|
||
|
||
.note { font-size: 13px; color: var(--faint); margin-top: 14px; line-height: 1.5; max-width: 90ch; }
|
||
|
||
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|
||
footer .wrap { display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap; align-items: center; }
|
||
.foot-mono { font-family: var(--mono); font-size: 12.5px; }
|
||
|
||
@media (max-width: 860px) {
|
||
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|
||
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|
||
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|
||
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|
||
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|
||
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|
||
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|
||
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|
||
.move .eff { grid-column: 2; text-align: left; }
|
||
}
|
||
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|
||
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|
||
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|
||
.metric:first-child { border-top: none; }
|
||
.whyrow { grid-template-columns: 36px 1fr; gap: 14px; padding: 18px; }
|
||
}
|
||
|
||
/* ---------- print / PDF ---------- */
|
||
@media print {
|
||
:root, :root[data-theme="dark"] {
|
||
--bg:#fff; --surface:#fff; --surface-2:#f6efe0; --ink:#1f2c25; --muted:#3f4c44;
|
||
--faint:#6b7a6f; --line:#e0d8c4; --line-strong:#cfc4aa; --brand:#22543d; --brand-soft:#eaf1ea;
|
||
--brand-strong:#173b2b; --accent:#a9690a; --accent-soft:#f6ecd4; --good:#1f7a48; --good-soft:#e2f0e6;
|
||
--warn:#8a5a0c; --warn-soft:#f7ebd1; --slate:#5a685e; --slate-soft:#ece6d8; --shadow:none; --shadow-lg:none;
|
||
}
|
||
* { -webkit-print-color-adjust: exact !important; print-color-adjust: exact !important; }
|
||
.progress, .topnav { display: none !important; }
|
||
.hero::before, .hero::after { display: none !important; }
|
||
.fu { animation: none !important; opacity: 1 !important; transform: none !important; }
|
||
body { font-size: 11.5pt; background: #fff; }
|
||
section { padding: 20px 0; }
|
||
.hero { padding: 8px 0 16px; }
|
||
.hero h1 { font-size: 34pt; }
|
||
.card, .whyrow, .move, .gap, .callout, .rev .card, .statband .card, .metric, tr, thead, .fstage, .tl {
|
||
break-inside: avoid; page-break-inside: avoid;
|
||
}
|
||
h2, h3 { page-break-after: avoid; }
|
||
.metrics, .tablewrap, .card { box-shadow: none; }
|
||
@page { margin: 13mm; }
|
||
}
|
||
</style>
|
||
</head>
|
||
<body>
|
||
|
||
<div class="progress" id="progress" aria-hidden="true"></div>
|
||
<div class="topnav">
|
||
<div class="in">
|
||
<span class="nb"><span class="m">E</span>Evergreen</span>
|
||
<nav aria-label="Sections">
|
||
<a href="#summary">Summary</a>
|
||
<a href="#product">Product</a>
|
||
<a href="#market">Market</a>
|
||
<a href="#competition">Competition</a>
|
||
<a href="#model">Economics</a>
|
||
<a href="#safety">Safety</a>
|
||
<a href="#ask">The ask</a>
|
||
</nav>
|
||
<a class="cta" href="https://evergreen-prototype.mosaic.site/?demo=family" target="_blank" rel="noopener">Live demo ↗</a>
|
||
</div>
|
||
</div>
|
||
|
||
<header class="hero">
|
||
<div class="wrap">
|
||
<div class="brandrow fu d1">
|
||
<div class="mark">E</div>
|
||
<div class="brandname">Evergreen <span>· a Nucleus + Fibernetics company</span></div>
|
||
</div>
|
||
<div class="eyebrow fu d1">Business Plan · Confidential · August 2026</div>
|
||
<h1 class="fu d2">Your mother goes days without a real conversation. <em>Who's checking in?</em></h1>
|
||
<p class="thesis fu d3">Evergreen is a warm AI voice that calls every morning on the phone she already owns — and also <b>screens scam calls in the network</b> and reaches a <b>licensed human</b> in an emergency. The daily call is why she answers; the safety net is why the family pays. It's <b>built and live</b> today.</p>
|
||
<div class="herometa fu d4">
|
||
<span class="badge live"><span class="dot"></span>Built · live in prototype</span>
|
||
<span class="badge">Canada-first · carrier-distributed</span>
|
||
<span class="badge">Her own phone · nothing to install</span>
|
||
<span class="badge">~81% gross margin</span>
|
||
</div>
|
||
|
||
<div class="metrics fu d5">
|
||
<div class="metric"><div class="n">57<span class="u">%</span></div><div class="l">Of Canadians 50+<br>report loneliness</div></div>
|
||
<div class="metric"><div class="n">1.1<span class="u">M</span></div><div class="l">Older Canadians<br>lonely · ~1 in 5</div></div>
|
||
<div class="metric"><div class="n">8.1<span class="u">M</span></div><div class="l">Canadians 65+<br>~28% live alone</div></div>
|
||
<div class="metric"><div class="n">$138<span class="u">M</span></div><div class="l">CA 60+ scam losses<br>in 2024</div></div>
|
||
<div class="metric"><div class="n">~81<span class="u">%</span></div><div class="l">Gross margin<br>today</div></div>
|
||
</div>
|
||
</div>
|
||
</header>
|
||
|
||
<!-- EXECUTIVE SUMMARY -->
|
||
<section id="summary">
|
||
<div class="wrap">
|
||
<div class="sechead">
|
||
<div class="eyebrow">01 · Executive summary</div>
|
||
<h2>The whole plan, on one page.</h2>
|
||
</div>
|
||
<div class="exec">
|
||
<div class="top">
|
||
<p><b>Evergreen turns an aging parent's own phone into a daily companion</b> that also screens scam calls and reaches a licensed human in an emergency. A warm voice — Iris — calls every morning, and everything she notices lands in one family dashboard that fills itself.</p>
|
||
<p>It is not a concept. The voice, the safety backstop, consent-on-first-call, and the dashboard all <b>run in a working prototype today</b>. What's left before launch is a licensed 24/7 monitoring partner and the legal wrapper — not the product. Pre-revenue; the monitoring partner is not yet signed.</p>
|
||
</div>
|
||
<div class="rows">
|
||
<div class="kv"><div class="k">The problem</div><div class="v"><b>Days of silence.</b> 57% of Canadians 50+ are lonely and their children live cities away. Pendants wait for a fall; free apps wait to be opened.</div></div>
|
||
<div class="kv"><div class="k">The product</div><div class="v"><b>One warm voice, her own phone.</b> A morning call, scam screening in the network, a licensed safety net, and a family dashboard that fills itself.</div></div>
|
||
<div class="kv"><div class="k">Where we are</div><div class="v"><b>Built & live today.</b> Everything the family experiences is real and running. Pre-revenue; monitoring partner not yet signed.</div></div>
|
||
<div class="kv"><div class="k">Why us</div><div class="v"><b>Trust is the category.</b> Carrier-native call control an app can't copy, plus six months of knowing what "a good morning" sounds like for her.</div></div>
|
||
<div class="kv"><div class="k">The model</div><div class="v"><b>~81% gross margin.</b> Basic $100 · Full $200 · Unlimited (BYO key) $125 per month — priced at the real, AI-inclusive cost to serve.</div></div>
|
||
<div class="kv"><div class="k">The ask</div><div class="v"><b>Two weeks of lawyers, then ship.</b> A legal-architecture sprint + a signed monitoring partner, then a small team to reach the first Canadian families.</div></div>
|
||
</div>
|
||
</div>
|
||
<div class="callout" style="margin-top:20px">
|
||
<small>The one line</small>
|
||
<h3>Everyone sells one slice — a device, a robot, or a spam blocker. Evergreen makes companionship, fraud protection and emergency response one thing, on the phone she already owns.</h3>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- MARKET / WHY NOW -->
|
||
<section id="market">
|
||
<div class="wrap">
|
||
<div class="sechead">
|
||
<div class="eyebrow">02 · Market & why now</div>
|
||
<h2>Canadian seniors are lonely, and their children are three cities away.</h2>
|
||
<p class="lede">We're a Canadian carrier, so here's the Canadian case — <b>and it's stronger than the American one.</b> Loneliness erodes an aging parent every day, and it's the thing no free app or pendant actually touches.</p>
|
||
</div>
|
||
<div class="statband">
|
||
<div class="card"><div class="big">57%</div><div class="cap">of Canadians 50+ report feeling lonely — <b>and it hasn't improved since 2022.</b></div></div>
|
||
<div class="card"><div class="big">1.1M</div><div class="cap">older Canadians live with loneliness — <b>nearly 1 in 5 seniors.</b></div></div>
|
||
<div class="card"><div class="big">8.1M</div><div class="cap">Canadians are 65+ today; <b>~28% of them live alone.</b></div></div>
|
||
</div>
|
||
<div class="callout gold" style="margin-top:22px">
|
||
<small>The honest market — sized in Canada, not the US</small>
|
||
<h3>TAM 8.1M seniors · SAM ~1.1M lonely or living alone · SOM at just 1% ≈ $97M ARR — on our own network, in our own regulatory home.</h3>
|
||
<p>We are not sizing this on the US 65+ population — we don't own a network there and the moat wouldn't travel. And the fraud problem is real money: <b>CA$137.9M in Canadian 60+ scam losses in 2024</b> (40% of all reported losses). The global "AI in elderly care" market is <b>~US$39B (2025) → ~US$90B by 2031 (≈15% CAGR).</b></p>
|
||
</div>
|
||
<p class="note">Sources: NIA Ageing in Canada Survey · Statistics Canada (2025) · CAFC (2024 60+ fraud losses) · Mordor Intelligence. TAM/SAM/SOM and ARR are <b>illustrative planning assumptions</b> (SOM ≈ $100 Basic × 1% of 8.1M seniors), not a forecast.</p>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- PRODUCT -->
|
||
<section id="product">
|
||
<div class="wrap">
|
||
<div class="sechead">
|
||
<div class="eyebrow">03 · The product</div>
|
||
<h2>A voice she talks to every morning. A dashboard that tells you how it went.</h2>
|
||
<p class="lede">Nothing to install. Nothing to learn. She keeps her phone and her number — <b>even a flip phone.</b> Iris does the rest, and everything she notices lands in one place for the family.</p>
|
||
</div>
|
||
<div class="grid g4">
|
||
<div class="card">
|
||
<span class="ic gld">☀</span>
|
||
<h3>The Morning Call</h3>
|
||
<p>Iris says good morning, every day — the ritual she comes to love. It's the whole reason she picks up, and <b>if she doesn't, somebody hears about it.</b></p>
|
||
</div>
|
||
<div class="card">
|
||
<span class="ic grn">🛡</span>
|
||
<h3>Scam Shield</h3>
|
||
<p>We screen unknown callers <b>before her phone rings</b> — in the network, not an app. Family and doctors pass straight through.</p>
|
||
</div>
|
||
<div class="card">
|
||
<span class="ic ros">!</span>
|
||
<h3>The safety net</h3>
|
||
<p>No answer, no interaction — Iris calls. Still nothing, and it escalates to a <b>licensed monitoring partner</b> who can send real help. Alongside a medical alert, never instead.</p>
|
||
</div>
|
||
<div class="card">
|
||
<span class="ic fst">◷</span>
|
||
<h3>CareCircle</h3>
|
||
<p>The family dashboard that fills itself. Every signal above feeds it live, so <b>nobody has to update anything.</b></p>
|
||
</div>
|
||
</div>
|
||
<div class="callout gold" style="margin-top:18px">
|
||
<small>How the tiers work</small>
|
||
<h3>Basic is the daily call and the safety net around it.</h3>
|
||
<p>StoryLine, Good News and games are the Full tier; the formatted keepsake memoir is a one-time order ($100 for ~80k words, +$10 per extra 50k). Companionship is why she answers the phone; the safety net is why the family trusts it. <b>Basic $100 · Full $200 · Unlimited (bring-your-own-AI-key) $125 — per month.</b></p>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- TRACTION / BUILT & LIVE -->
|
||
<section id="traction">
|
||
<div class="wrap">
|
||
<div class="sechead">
|
||
<div class="eyebrow">04 · Traction & status</div>
|
||
<h2>We didn't pitch this and wait. We built it — and it's live today.</h2>
|
||
<p class="lede">Everything on the product page is running right now: a real voice you can call, a safety net that texts the family on its own, and a dashboard that fills itself. Here's exactly what's built.</p>
|
||
</div>
|
||
<div class="tablewrap">
|
||
<table>
|
||
<thead><tr><th>Capability</th><th>Status</th><th>What it is</th></tr></thead>
|
||
<tbody>
|
||
<tr><td class="feat">Iris, the morning voice</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">A real spoken phone-style call in the browser — speech-to-text, Claude, and a warm synthesized voice — with natural interruption and <b>memory that carries from one morning to the next.</b></td></tr>
|
||
<tr><td class="feat">The safety backstop</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">Every call is screened for crisis, scam and emergency language and the <b>family is texted independently of the AI.</b> A second filter checks Iris's own words before Margaret hears them.</td></tr>
|
||
<tr><td class="feat">Consent, on the first call</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">Iris introduces herself as an automated voice and <b>asks Margaret's permission</b> — recorded, and revocable any time.</td></tr>
|
||
<tr><td class="feat">CareCircle dashboard</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">The family dashboard, filling itself from real check-ins, blocked scams and alerts — nobody updates anything.</td></tr>
|
||
<tr><td class="feat">The daily rhythm</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">Plan-aware call limits, a gentle wind-down, and a graceful "that's all for today" that <b>still reaches the family if she's lonely and keeps calling.</b></td></tr>
|
||
<tr><td class="feat">Built to be trusted</td><td><span class="pill live"><span class="d"></span>Live</span></td><td class="note">Signed sign-in links, encrypted keys, hardened access — the unglamorous parts a family's trust actually depends on.</td></tr>
|
||
<tr><td class="feat">Licensed 24/7 monitoring partner</td><td><span class="pill next"><span class="d"></span>Next</span></td><td class="note">The regulated desk that can dispatch real help is <b>fully designed and specified</b> — signing it is the first gate, before we put this in front of families.</td></tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
<div class="callout" style="margin-top:18px">
|
||
<small>The honest status</small>
|
||
<h3>You can call Iris today — what's left before launch is the licensed safety desk and the legal wrapper, not the product.</h3>
|
||
<p>Live in a working prototype — <a href="https://evergreen-prototype.mosaic.site/?demo=family" target="_blank" rel="noopener">try the interactive demo ↗</a> — with a public overview site. <b>No paying customers yet, and the monitoring partner isn't contracted</b> — but everything the family <i>experiences</i> is real and running.</p>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- COMPETITION -->
|
||
<section id="competition">
|
||
<div class="wrap">
|
||
<div class="sechead">
|
||
<div class="eyebrow">05 · Competitive analysis</div>
|
||
<h2>Three categories, and nobody has combined them.</h2>
|
||
<p class="lede">The market splits into medical-alert pendants, AI companions, and scam blockers. <b>No competitor bundles a daily companion, in-network scam screening, a family dashboard and a licensed emergency path — on the phone she already owns.</b></p>
|
||
</div>
|
||
<div class="tablewrap">
|
||
<table>
|
||
<thead>
|
||
<tr>
|
||
<th>Capability</th>
|
||
<th class="c me">Evergreen</th>
|
||
<th class="c">TELUS LivingWell</th>
|
||
<th class="c">ElliQ</th>
|
||
<th class="c">Alexa Together †</th>
|
||
<th class="c">Scam apps</th>
|
||
</tr>
|
||
</thead>
|
||
<tbody>
|
||
<tr><td class="feat">Daily AI companionship, with memory</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk p">partial</span></td><td class="c"><span class="mk n">—</span></td></tr>
|
||
<tr><td class="feat">Scam screening before the phone rings</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk p">app only</span></td></tr>
|
||
<tr><td class="feat">Licensed 24/7 emergency dispatch</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td></tr>
|
||
<tr><td class="feat">Family dashboard that fills itself</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk p">app</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td></tr>
|
||
<tr><td class="feat">No device to buy or charge — her own phone</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk n">pendant</span></td><td class="c"><span class="mk n">robot</span></td><td class="c"><span class="mk n">speaker</span></td><td class="c"><span class="mk y">●</span></td></tr>
|
||
<tr><td class="feat">Canada-first, carrier distribution</td><td class="c me"><span class="mk y">●</span></td><td class="c"><span class="mk y">●</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk n">—</span></td><td class="c"><span class="mk p">~</span></td></tr>
|
||
<tr><td class="feat">Price / month</td><td class="c me">$100–200</td><td class="c">~$35–55</td><td class="c">~$249 + sub</td><td class="c">$19.99 (shut 2023)</td><td class="c">~$5–10</td></tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
<div class="legend">
|
||
<span><b class="mk y">●</b> Full</span>
|
||
<span><b class="mk p">partial</b> Partial</span>
|
||
<span><b class="mk n">—</b> None</span>
|
||
</div>
|
||
<p class="note">† Amazon Alexa Together discontinued 2023. Evergreen's emergency dispatch runs through a <b>licensed monitoring partner (designed; signing is the first gate)</b>. Competitor facts from public sources; TELUS figures are promotional (existing-customer, 1-yr term). ElliQ is a US countertop robot; Papa (not shown) is human-companion, sold via US health plans.</p>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- THE GRAVEYARD -->
|
||
<section id="graveyard">
|
||
<div class="wrap">
|
||
<div class="sechead">
|
||
<div class="eyebrow">06 · The graveyard</div>
|
||
<h2>If this is such a good idea, why is the field full of corpses?</h2>
|
||
<p class="lede">Fair question. Here are the bodies — and what actually killed each one.</p>
|
||
</div>
|
||
<div class="grid g2">
|
||
<div class="card">
|
||
<h3>Alexa Together <span class="tag" style="margin-top:0">$19.99/mo · 2021 → 2025</span></h3>
|
||
<p>Amazon had 500M devices, Prime's billing rails, and <b>real EMS dispatch</b> — at a fifth of our price. It died without an obituary, then relaunched the <b>emergency button alone</b> at $5.99, sold to the senior, not the child.</p>
|
||
</div>
|
||
<div class="card">
|
||
<h3>Best Buy Health <span class="tag" style="margin-top:0">$800M in · $475M written off</span></h3>
|
||
<p>They didn't have to <i>find</i> customers — they <b>bought 900,000 already-paying subscribers</b> — and still impaired over half of it. They also owned Geek Squad and 1,000 stores full of the exact buyer.</p>
|
||
</div>
|
||
<div class="card">
|
||
<h3>Papa <span class="tag" style="margin-top:0">$1.4B → 36 payers lost</span></h3>
|
||
<p>Human companions. <b>1,200+ complaints, allegations of assault and theft</b> — and Humana, Aetna, Cigna and ~36 others gone in a single renewal cycle after one Bloomberg story.</p>
|
||
</div>
|
||
<div class="card">
|
||
<h3>ElliQ <span class="tag" style="margin-top:0">$85M raised · ~900 units</span></h3>
|
||
<p>The best-funded AI companion in the category. Its flagship deployment was <b>bought by a state agency.</b> Harvard wrote the case study; its central question is <i>"should we go back to consumers?"</i></p>
|
||
</div>
|
||
</div>
|
||
<div class="callout" style="margin-top:20px">
|
||
<small>So why us</small>
|
||
<h3>Amazon sold a device she had to adopt. Papa sold a stranger she had to let in. We sell a phone call she only has to answer.</h3>
|
||
<p>Papa proved health plans will pay for this — and that you cannot deliver it with gig workers. <b>Iris costs cents a call and cannot assault anyone.</b> That's why this works now and didn't in 2023.</p>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- THE MOAT -->
|
||
<section id="moat">
|
||
<div class="wrap">
|
||
<div class="sechead">
|
||
<div class="eyebrow">07 · Why we win</div>
|
||
<h2>The moat isn't the network. It's the relationship.</h2>
|
||
<p class="lede">Let's be honest: <b>owning the fibre saves about $2 a month per subscriber.</b> That's not a moat — it's a rounding error a well-funded rival erases on day one. Here's what actually compounds:</p>
|
||
</div>
|
||
<div class="why">
|
||
<div class="whyrow"><div class="num">1</div><div><h3>The family's escalation contract</h3><p>Who we call, in what order, at 3 a.m., and what they're allowed to do. <b>Nobody re-enrols their whole family to save ten dollars.</b></p></div></div>
|
||
<div class="whyrow"><div class="num">2</div><div><h3>Six months of knowing "normal"</h3><p>Her cadence, her word-finding, her mood. The value isn't that Iris talks — it's that <b>Iris knows what a good morning sounds like for Margaret, and this one wasn't.</b></p></div></div>
|
||
<div class="whyrow"><div class="num">3</div><div><h3>Carrier-native call control</h3><p>We screen the scam call <b>in the signalling path, before the phone rings.</b> An app fundamentally cannot do this. <i>This</i> is what owning a telecom is worth.</p></div></div>
|
||
<div class="whyrow"><div class="num">4</div><div><h3>Trust — which is the entire category</h3><p>Papa was worth $1.4B and lost the category in one news cycle. Trust is expensive to build, instant to destroy: a moat if you're careful, a cliff if you're not.</p></div></div>
|
||
</div>
|
||
<div class="callout" style="margin-top:20px">
|
||
<small>The one-liner</small>
|
||
<h3>We own the family's escalation contract and six months of knowing what your mother sounds like when she's fine. Both compound. Neither can be bought.</h3>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- SAFETY ARCHITECTURE -->
|
||
<section id="safety">
|
||
<div class="wrap">
|
||
<div class="sechead">
|
||
<div class="eyebrow">08 · Safety architecture</div>
|
||
<h2>Every escalation reaches a licensed human.</h2>
|
||
<p class="lede">An AI that detects an emergency and has <b>nowhere to send it</b> is not a safer product. So a licensed, insured monitoring partner sits in the path — and we get the parent's consent to be there.</p>
|
||
</div>
|
||
<div class="why">
|
||
<div class="whyrow"><div class="num">1</div><div><h3>Iris notices</h3><p>No answer, no motion, slurred speech, a fall mentioned, the safe word.</p></div></div>
|
||
<div class="whyrow"><div class="num">2</div><div><h3>Iris calls back, and stays on the line</h3><p>Calm, patient, keeping her talking.</p></div></div>
|
||
<div class="whyrow red"><div class="num">3</div><div><h3>A licensed monitoring partner picks up — 24/7</h3><p>A trained agent at a regulated PERS centre, white-labelled as Evergreen, who <b>decides</b> — and can dispatch help under their own licence and insurance.</p></div></div>
|
||
<div class="whyrow red"><div class="num">4</div><div><h3>The family chain fires in parallel</h3><p><b>Evergreen never dials 911 — the licensed partner does.</b> The family always gets the alert too, but they are never the only path.</p></div></div>
|
||
</div>
|
||
<div class="callout gold" style="margin-top:20px">
|
||
<small>And she says yes, out loud</small>
|
||
<h3>On her very first call, Iris introduces herself, explains what she does — and asks Margaret's permission. Recorded. Revocable. Hers. This is already live in the product.</h3>
|
||
<p>The daughter buys it; <b>the mother consents to it.</b> Under the TCPA an AI voice is an "artificial voice," and consent must come from the person being called. Twenty seconds of product; the whole legal foundation.</p>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- GO TO MARKET -->
|
||
<section id="gtm">
|
||
<div class="wrap">
|
||
<div class="sechead">
|
||
<div class="eyebrow">09 · Go-to-market</div>
|
||
<h2>The daughter buys it. The mother consents to it. The carrier delivers it.</h2>
|
||
<p class="lede">A buyer who feels the problem every day, a distribution channel no AI competitor has, and an enrolment step that doubles as the legal foundation.</p>
|
||
</div>
|
||
<div class="why">
|
||
<div class="whyrow"><div class="num">1</div><div><h3>Who pays — the adult child</h3><p>Three cities away and carrying the worry. She buys peace of mind; <b>Mom keeps her own phone and number,</b> with nothing to install or learn.</p></div></div>
|
||
<div class="whyrow"><div class="num">2</div><div><h3>Canada-first, through the carrier</h3><p>Warm distribution into an existing telecom base (Fibernetics / Fongo) that <b>no US AI player has</b> — and that the device incumbent (TELUS) can't match on companionship.</p></div></div>
|
||
<div class="whyrow"><div class="num">3</div><div><h3>Consent that's also the moat</h3><p>Iris asks the senior's permission on the first call — the <b>enrolment step and the TCPA / CASL legal foundation at once.</b></p></div></div>
|
||
<div class="whyrow"><div class="num">4</div><div><h3>Land, then expand</h3><p>Start on Basic (daily call + safety net); grow into Full (StoryLine, Good News, games) and the keepsake memoir. Later, a <b>B2B / white-label tier</b> for health plans.</p></div></div>
|
||
</div>
|
||
<h3 style="margin:30px 0 4px">The funnel</h3>
|
||
<div class="funnel">
|
||
<div class="fstage"><div class="s">Land</div><h3>Basic — the daily call + safety net</h3><p>The adult child signs up; Mom just answers her own phone. Consent captured on call one.</p></div>
|
||
<div class="fstage"><div class="s">Engage</div><h3>The morning ritual & CareCircle</h3><p>She comes to love the call; the family watches it fill the dashboard. Six months of "normal" accrues.</p></div>
|
||
<div class="fstage"><div class="s">Expand</div><h3>Full tier + keepsake memoir</h3><p>StoryLine, Good News, games, and a one-time formatted memoir order.</p></div>
|
||
<div class="fstage"><div class="s">Scale</div><h3>Carrier base + B2B / white-label</h3><p>Roll out on-net; open a white-label tier for health plans.</p></div>
|
||
</div>
|
||
<div class="callout" style="margin-top:18px">
|
||
<small>Why the channel wins</small>
|
||
<h3>Warm carrier distribution plus a buyer who feels the problem daily is a customer-acquisition path the pure-software companions simply can't buy.</h3>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- ECONOMICS -->
|
||
<section id="model">
|
||
<div class="wrap">
|
||
<div class="sechead">
|
||
<div class="eyebrow">10 · Business model & economics</div>
|
||
<h2>The AI costs more than the phone call.</h2>
|
||
<p class="lede">Any deck that calls this an 80%-gross-margin business by ignoring inference is lying to itself. <b>Here's the real number</b> — one we now control, because we tune the AI ourselves.</p>
|
||
</div>
|
||
<div class="rev">
|
||
<div class="card">
|
||
<span class="revpill warn">Cost to serve · /parent/mo</span>
|
||
<div class="er"><span>Telephony (our network)</span><span class="v">~$0.50</span></div>
|
||
<div class="er"><span>AI inference & voice</span><span class="v">$12–18</span></div>
|
||
<div class="er"><span>Monitoring desk (shared)</span><span class="v">~$3</span></div>
|
||
<div class="er"><span>Support, infra, alerts</span><span class="v">~$2</span></div>
|
||
<div class="er tot red"><span>Total COGS</span><span class="v">~$19</span></div>
|
||
</div>
|
||
<div class="card">
|
||
<span class="revpill now">What that means</span>
|
||
<div class="er"><span>Price · Evergreen Basic</span><span class="v">$100/mo</span></div>
|
||
<div class="er"><span>Gross margin, today</span><span class="v">~81%</span></div>
|
||
<div class="er"><span>Gross margin, at scale</span><span class="v">88%+</span></div>
|
||
<div class="er tot"><span>Payback on CAC</span><span class="v">< 6 mo</span></div>
|
||
</div>
|
||
<div class="card">
|
||
<span class="revpill next">The tiers</span>
|
||
<div class="er"><span>Basic — call + safety net</span><span class="v">$100/mo</span></div>
|
||
<div class="er"><span>Full — + StoryLine, games</span><span class="v">$200/mo</span></div>
|
||
<div class="er"><span>Unlimited — BYO AI key</span><span class="v">$125/mo</span></div>
|
||
<div class="er tot"><span>Keepsake memoir</span><span class="v">$100 one-time</span></div>
|
||
</div>
|
||
</div>
|
||
<div class="callout gold" style="margin-top:18px">
|
||
<small>The margin isn't the fibre</small>
|
||
<h3>The business is charging a real price for real safety — while free AI companions race to zero and can never answer the 3 a.m. question.</h3>
|
||
<p>Inference gets cheaper every quarter; the live product already <b>cascades routine turns to a small model, caches hard, and caps the tail</b> — with daily limits built in. Owning the network is worth about $2 a month: worth having, not the business.</p>
|
||
</div>
|
||
|
||
<div class="sechead" style="margin:44px 0 24px;max-width:64ch">
|
||
<div class="eyebrow">11 · Financial outlook</div>
|
||
<h2>A high-margin subscription with a short payback.</h2>
|
||
<p class="lede">Real pricing, a cost to serve we now control, and a Canada-first ramp toward the SOM. <b>The figures below are illustrative planning assumptions,</b> to be replaced with a measured model.</p>
|
||
</div>
|
||
<div class="grid g3">
|
||
<div class="card">
|
||
<span class="revpill now">The model, at a glance</span>
|
||
<div class="er"><span>ARPU (Basic → Full)</span><span class="v">$100–200</span></div>
|
||
<div class="er"><span>Gross margin (today → scale)</span><span class="v">~81 → 88%+</span></div>
|
||
<div class="er"><span>CAC payback</span><span class="v">< 6 mo</span></div>
|
||
<div class="er tot"><span>SOM · 1% of seniors</span><span class="v">≈ $97M ARR</span></div>
|
||
</div>
|
||
<div class="card">
|
||
<span class="revpill warn">The ramp · illustrative</span>
|
||
<div class="er"><span>Phase 1 · Pilot</span><span class="v">first families</span></div>
|
||
<div class="er"><span>Phase 2 · Scale on-net</span><span class="v">carrier base</span></div>
|
||
<div class="er"><span>Phase 3 · Tiers + B2B</span><span class="v">memoir · white-label</span></div>
|
||
<div class="er tot"><span>Path to</span><span class="v">$97M run-rate</span></div>
|
||
</div>
|
||
<div class="card">
|
||
<span class="revpill next">Use of funds</span>
|
||
<p style="margin-top:2px">The near-term spend is small and specific: the <b>two-week legal-architecture sprint,</b> integrating and <b>signing the licensed monitoring partner,</b> and a <b>small build + go-to-market team</b> to run the first-families pilot. The product itself is already built.</p>
|
||
</div>
|
||
</div>
|
||
<p class="note">Illustrative planning assumptions — not a forecast. COGS pending a measured model; SOM/ARR figures sized for order-of-magnitude.</p>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- TEAM & OPERATIONS -->
|
||
<section id="team">
|
||
<div class="wrap">
|
||
<div class="sechead">
|
||
<div class="eyebrow">12 · Team & operations</div>
|
||
<h2>Built on a stack we already run — emergencies left to the experts.</h2>
|
||
<p class="lede">Evergreen isn't starting from zero: it runs on the AI-receptionist platform we already operate, on our own network. The hard, regulated parts are outsourced to specialists by design.</p>
|
||
</div>
|
||
<div class="grid g2">
|
||
<div class="card">
|
||
<span class="ic fst">🖥</span>
|
||
<h3>Runs on our own stack & network</h3>
|
||
<p>Built on the AI-receptionist platform we already operate, distributed over our own carrier network — not a greenfield build and not someone else's cloud economics.</p>
|
||
</div>
|
||
<div class="card">
|
||
<span class="ic grn">🏥</span>
|
||
<h3>Emergencies outsourced to experts</h3>
|
||
<p>A regulated, white-labelled monitoring desk handles dispatch under its own licence and insurance — <b>we don't reinvent PERS.</b> Evergreen never dials 911 itself.</p>
|
||
</div>
|
||
<div class="card">
|
||
<span class="ic gld">👥</span>
|
||
<h3>Lean to launch</h3>
|
||
<p>A small build + go-to-market team runs the first-families pilot. The expensive, risky part — building the product — is already done.</p>
|
||
</div>
|
||
<div class="card">
|
||
<span class="ic ros">➕</span>
|
||
<h3>Leadership & advisors</h3>
|
||
<p>To be named for the board copy — leadership, advisors, and the selected licensed monitoring partner.</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- RISKS -->
|
||
<section id="risks">
|
||
<div class="wrap">
|
||
<div class="sechead">
|
||
<div class="eyebrow">13 · Risks & mitigations</div>
|
||
<h2>The risks are real. So are the guardrails.</h2>
|
||
<p class="lede">Named plainly, with the mitigation for each — most already engineered into the live product.</p>
|
||
</div>
|
||
<div class="gaps">
|
||
<div class="gap"><div class="g">↳</div><div><b>Regulatory (TCPA · CASL · FTC)</b><p><b>Mitigation:</b> consent-first onboarding, litigator-reviewed copy, breach-notification readiness.</p></div></div>
|
||
<div class="gap"><div class="g">↳</div><div><b>Liability of a safety promise</b><p><b>Mitigation:</b> a licensed, insured partner sits in the path; Evergreen never dials 911 itself.</p></div></div>
|
||
<div class="gap"><div class="g">↳</div><div><b>The AI says the wrong thing</b><p><b>Mitigation:</b> an independent keyword backstop + a reply guardrail + human escalation — already live.</p></div></div>
|
||
<div class="gap"><div class="g">↳</div><div><b>Trust — one bad incident (see Papa)</b><p><b>Mitigation:</b> careful, consented launch; transparency; no gig strangers in the home.</p></div></div>
|
||
<div class="gap"><div class="g">↳</div><div><b>Inference cost drift</b><p><b>Mitigation:</b> small-model cascade, caching and daily caps — already shipped.</p></div></div>
|
||
<div class="gap tbd"><div class="g">↳</div><div><b>Single-team execution risk</b><p><b>Mitigation:</b> runs on an existing platform + network; first hires are a lean build + GTM team for the pilot.</p></div></div>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- ROADMAP & ASK -->
|
||
<section id="ask">
|
||
<div class="wrap">
|
||
<div class="sechead">
|
||
<div class="eyebrow">14 · Roadmap & the ask</div>
|
||
<h2>Basic is built. Now make it real.</h2>
|
||
<p class="lede">The hard part — the product — is done. What's left is the legal wrapper, the licensed partner, and a careful launch.</p>
|
||
</div>
|
||
|
||
<h3 style="margin-bottom:8px">Milestones</h3>
|
||
<div class="timeline">
|
||
<div class="tl"><div class="when">Done · now</div><div class="what"><h3>Built <span class="now">Live</span></h3><ul><li>Iris voice pipeline</li><li>Safety backstop + reply guardrail</li><li>Consent on first call</li><li>CareCircle dashboard · daily limits + hardened auth</li></ul></div></div>
|
||
<div class="tl"><div class="when">Next · ~2 weeks</div><div class="what"><h3>Legal + partner</h3><ul><li>Consent / escalation legal sprint</li><li>Litigator pass on all copy</li><li>Sign the licensed monitoring partner</li></ul></div></div>
|
||
<div class="tl"><div class="when">Then</div><div class="what"><h3>Pilot</h3><ul><li>First Canadian families</li><li>Prove retention + the safety desk</li><li>Tune support & onboarding</li></ul></div></div>
|
||
<div class="tl"><div class="when">Scale</div><div class="what"><h3>Grow on-net</h3><ul><li>Roll out across the carrier base</li><li>Full-tier features + keepsake memoir</li><li>Explore B2B / white-label</li></ul></div></div>
|
||
</div>
|
||
|
||
<h3 style="margin:34px 0 8px">The ask</h3>
|
||
<div class="moves">
|
||
<div class="move p1">
|
||
<span class="rk">The gate</span>
|
||
<div>
|
||
<h3>A two-week legal-architecture sprint + a signed monitoring partner</h3>
|
||
<p>The consent flow, the escalation ladder, the licensed-partner crisis protocol, and a full pass over our marketing copy with a litigator holding the pen. In this category <b>your promise is your liability</b> — Life Alert lost seven figures on its <i>advertising</i>, not its protocol. Cheap now, ruinous to retrofit onto 100,000 subscribers later.</p>
|
||
</div>
|
||
<div class="eff">~2 weeks</div>
|
||
</div>
|
||
<div class="move p2">
|
||
<span class="rk">The greenlight</span>
|
||
<div>
|
||
<h3>A small team to reach the first Canadian families</h3>
|
||
<p>Take the <b>working Basic product</b> — the Morning Call, Scam Shield, the safety net and CareCircle, all already running on our stack — to the first Canadian families. Prove retention and the safety desk.</p>
|
||
</div>
|
||
<div class="eff">Post-gate</div>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="callout forest" style="margin-top:26px">
|
||
<small>What we've actually built</small>
|
||
<h3>The relationship is the product — with a safety net under it, and it's already on the line.</h3>
|
||
<p>The daily call is why she picks up; six months of Iris knowing what "a good morning" sounds like for Margaret is the thing a free app can never copy. The scam screening and the licensed-partner safety net are what a family pays for — <b>loneliness is the need, and the relationship is the moat.</b></p>
|
||
</div>
|
||
|
||
<div class="closing">
|
||
<div class="big">Evergreen</div>
|
||
<div class="tg">So you're not the only one checking in.</div>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<footer>
|
||
<div class="wrap">
|
||
<div class="foot-mono">Evergreen — a Nucleus + Fibernetics company · Built & live in prototype</div>
|
||
<div class="foot-mono">Confidential business plan · Prepared August 2026</div>
|
||
</div>
|
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</footer>
|
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