Deck slide 5: carrier moat reframed as roadmap

evergreen-business-plan/deck.html

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       <div class="row2"><div class="k">1</div><div><b>The family's escalation contract</b><span>Who we call, in what order, at 3 a.m., and what they're allowed to do. Nobody re-enrols their whole family to save ten dollars.</span></div></div>
       <div class="row2"><div class="k">2</div><div><b>Six months of knowing "normal"</b><span>Her cadence, her word-finding, her mood. The value isn't that Iris talks — it's that <b>Iris knows what a good morning sounds like for Margaret, and this one wasn't.</b></span></div></div>
-      <div class="row2"><div class="k">3</div><div><b>Carrier-native call control</b><span>We screen the scam call <b>in the signalling path, before the phone rings.</b> An app fundamentally cannot do this. <i>This</i> is what owning a telecom is worth.</span></div></div>
+      <div class="row2"><div class="k">3</div><div><b>Carrier-native call control — the moat we grow into</b><span>Today the scam shield lives in Iris's calls. Because we own the network, the roadmap moves it <b>into the signalling path — the call dies before her phone rings.</b> An app can never follow us there. <i>This</i> is what owning a telecom is worth.</span></div></div>
       <div class="row2"><div class="k">4</div><div><b>Trust — which is the entire category</b><span>Papa was worth $1.4B and lost the category in one news cycle. Trust is expensive to build, instant to destroy: a moat if you're careful, a cliff if you're not.</span></div></div>
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