evergreen: reconciled pitch deck (licensed-partner + claims gate) + hub Deck button
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<!DOCTYPE html>
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<html lang="en">
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<head>
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<meta charset="utf-8">
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<title>Evergreen — pitch deck</title>
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<link rel="preconnect" href="https://fonts.googleapis.com">
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<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
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<link href="https://fonts.googleapis.com/css2?family=Fraunces:ital,opsz,wght@0,9..144,400;0,9..144,500;0,9..144,600;1,9..144,400;1,9..144,500&family=Mulish:ital,wght@0,400;0,500;0,600;0,700;0,800&display=swap" rel="stylesheet">
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<style>
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:root{
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--forest:#173b2b;--forest-2:#22543d;--moss:#3f7a5a;--sage:#9fc0a6;
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--cream:#f6efe0;--cream-2:#fbf6ea;--paper:#fffdf8;
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--gold:#e8a33d;--gold-deep:#c9821f;--amber:#875410; /* amber = AA-readable caps on cream; gold = decorative bars only */
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--ink:#1f2c25;--muted:#55665c;--line:#e4dcc8;
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--rose:#c2553f;--rose-deep:#9e3f2c;
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}
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*{box-sizing:border-box;margin:0;padding:0;}
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body{font-family:'Mulish',sans-serif;color:var(--ink);width:1920px;}
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/* ── 16:9 sheet ── */
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.sheet{width:1920px;height:1080px;padding:72px 100px;position:relative;overflow:hidden;
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background:
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radial-gradient(1300px 820px at 4% -6%, rgba(63,122,90,.18), transparent 60%),
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radial-gradient(1150px 900px at 108% 112%, rgba(232,163,61,.20), transparent 58%),
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linear-gradient(180deg,#f7f0e2,#f1e8d4);}
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.sheet::after{content:"";position:absolute;inset:0;pointer-events:none;opacity:.045;mix-blend-mode:multiply;
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background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");}
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.in{position:relative;z-index:2;height:100%;display:flex;flex-direction:column;justify-content:flex-start;padding-top:106px;}
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/* ── shared chrome ── */
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.pagehead{display:flex;align-items:center;justify-content:space-between;position:absolute;top:62px;left:100px;right:100px;z-index:4;}
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.brand .word{font-family:'Fraunces',serif;font-weight:600;font-size:34px;color:var(--forest);letter-spacing:-.5px;}
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.ey{font-weight:800;letter-spacing:3.5px;text-transform:uppercase;font-size:13px;color:var(--amber);}
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.kicker{font-weight:800;letter-spacing:3px;text-transform:uppercase;font-size:14px;color:var(--amber);margin-bottom:16px;position:relative;padding-top:24px;}
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.kicker::before{content:"";position:absolute;top:0;left:0;width:54px;height:4px;background:linear-gradient(90deg,#e8a33d,#c9821f);border-radius:2px;}
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h1.sec{font-family:'Fraunces',serif;font-weight:600;font-size:66px;color:var(--forest);line-height:1.02;letter-spacing:-1px;text-wrap:balance;}
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.lead{font-size:21px;color:var(--muted);font-weight:600;line-height:1.5;margin-top:20px;max-width:60ch;}
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.lead b{color:var(--forest);}
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.pagenum{position:absolute;bottom:52px;right:100px;font-weight:800;font-size:14px;color:var(--sage);letter-spacing:1px;z-index:3;}
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.source{font-size:13.5px;color:var(--sage);font-weight:700;margin-top:20px;letter-spacing:.3px;max-width:100ch;}
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.card{background:var(--paper);border:1.5px solid var(--line);border-radius:22px;
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box-shadow:0 30px 60px -36px rgba(15,42,30,.5),0 4px 14px -8px rgba(15,42,30,.12);}
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.callout{background:linear-gradient(120deg,#1b4632,#2c6346);border-radius:24px;padding:34px 42px;color:#eaf4ec;}
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.callout small{font-weight:800;letter-spacing:2.5px;text-transform:uppercase;font-size:13px;color:var(--sage);}
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.callout h3{font-family:'Fraunces',serif;font-weight:500;font-size:31px;color:#fbf7ee;line-height:1.3;margin-top:11px;}
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.callout p{font-size:18px;color:#cfe6d4;font-weight:600;line-height:1.5;margin-top:13px;max-width:96ch;}
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/* portrait frame */
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.portrait{border-radius:26px;overflow:hidden;height:100%;position:relative;
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box-shadow:0 40px 80px -40px rgba(15,42,30,.6),0 6px 20px -10px rgba(15,42,30,.2);
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border:6px solid var(--paper);}
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.portrait img{width:100%;height:100%;object-fit:cover;display:block;}
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.portrait::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 55%,rgba(23,59,43,.28));}
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/* ── 1 · cover / 3am timeline ── */
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.cover-ey{position:absolute;top:60px;left:100px;font-weight:800;letter-spacing:4px;text-transform:uppercase;font-size:13.5px;color:var(--amber);z-index:3;}
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.cover-conf{position:absolute;bottom:56px;left:100px;font-weight:700;letter-spacing:2.5px;text-transform:uppercase;font-size:12.5px;color:var(--sage);z-index:3;}
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.cover-grid{display:grid;grid-template-columns:1fr 500px;gap:64px;align-items:stretch;height:100%;padding:44px 0 30px;}
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.cover-left{display:flex;flex-direction:column;justify-content:center;}
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.hero-q{font-family:'Fraunces',serif;font-weight:600;font-size:80px;color:var(--forest);line-height:1.03;letter-spacing:-1.5px;}
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.hero-q em{font-style:italic;color:var(--rose-deep);}
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.tl{margin-top:34px;display:flex;flex-direction:column;}
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.tlr{display:grid;grid-template-columns:150px 1fr;gap:24px;align-items:baseline;padding:13px 0;border-bottom:1.5px solid var(--line);}
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.tlr .t{font-family:'Fraunces',serif;font-weight:600;font-size:27px;color:var(--rose-deep);}
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.tlr .e{font-size:18px;font-weight:700;color:var(--ink);line-height:1.35;}
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.tlr.dead .t,.tlr.dead .e{color:var(--muted);}
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.tlr.hit{border-bottom-color:var(--rose);}
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.tlr.hit .e{color:var(--rose-deep);font-weight:800;}
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.stamp{margin-top:26px;background:rgba(194,85,63,.08);border:2px solid var(--rose);border-radius:18px;padding:22px 30px;}
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.stamp .h{font-family:'Fraunces',serif;font-size:27px;color:var(--rose-deep);font-weight:600;line-height:1.24;}
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.stamp .s{font-size:17px;color:var(--ink);font-weight:700;margin-top:9px;}
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/* ── header block used by content sheets ── */
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.head{flex:none;}
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.body{flex:1;display:flex;flex-direction:column;justify-content:center;min-height:0;}
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/* ── stats ── */
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.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
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.stat{padding:28px 30px;}
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.stat .n{font-family:'Fraunces',serif;font-weight:600;font-size:52px;color:var(--forest);line-height:.95;letter-spacing:-1px;position:relative;display:inline-block;padding-bottom:13px;}
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.stat .n::after{content:"";position:absolute;left:1px;bottom:0;width:48px;height:3px;background:linear-gradient(90deg,#e8a33d,#c9821f);border-radius:2px;}
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.stat .l{font-size:16px;color:var(--muted);font-weight:700;line-height:1.42;margin-top:14px;}
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.stat .l b{color:var(--ink);}
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/* ── product: four pillars + portrait ── */
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.prodgrid{display:grid;grid-template-columns:1fr 430px;gap:48px;align-items:stretch;}
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.four{display:grid;grid-template-columns:1fr 1fr;gap:16px;align-content:center;}
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.pill{padding:22px 26px;display:flex;gap:18px;align-items:flex-start;}
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.pill .ic{width:56px;height:56px;border-radius:15px;flex:none;display:flex;align-items:center;justify-content:center;font-size:26px;}
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.pill b{font-family:'Fraunces',serif;font-weight:600;font-size:24px;color:var(--forest);display:block;}
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.pill p{font-size:16px;color:var(--muted);font-weight:600;line-height:1.42;margin-top:6px;}
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.pill p b{color:var(--ink);}
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.ic.grn{background:rgba(63,122,90,.14);color:var(--moss);}
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.ic.ros{background:rgba(194,85,63,.15);color:var(--rose-deep);}
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.ic.gld{background:rgba(232,163,61,.20);color:var(--gold-deep);}
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.ic.fst{background:rgba(23,59,43,.1);color:var(--forest);}
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/* ── graveyard ── */
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.grave{display:grid;grid-template-columns:1fr 1fr;gap:18px;}
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.gr{padding:24px 28px;}
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.gr .nm{font-family:'Fraunces',serif;font-weight:600;font-size:25px;color:var(--forest);}
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.gr .fig{font-family:'Fraunces',serif;font-weight:600;font-size:19px;color:var(--rose-deep);line-height:1.2;margin:4px 0 10px;}
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.gr .ws{font-size:16px;color:var(--muted);font-weight:600;line-height:1.4;}
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.gr .ws b{color:var(--ink);}
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/* ── moat / ladder shared list ── */
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.rows{display:grid;grid-template-columns:1fr 1fr;gap:16px 40px;align-content:center;}
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.row2{display:flex;gap:18px;align-items:flex-start;padding:14px 0;border-bottom:1.5px solid var(--line);}
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.row2 .k{width:44px;height:44px;border-radius:50%;flex:none;display:flex;align-items:center;justify-content:center;font-family:'Fraunces',serif;font-weight:600;font-size:20px;background:var(--forest);color:var(--cream-2);}
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.row2.red .k{background:var(--rose-deep);}
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.row2 b{font-weight:800;font-size:19px;color:var(--ink);display:block;margin-bottom:3px;}
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.row2 span{color:var(--muted);font-weight:600;font-size:15.5px;line-height:1.4;}
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.row2 span b{color:var(--ink);}
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/* ── economics ── */
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.ecogrid{display:grid;grid-template-columns:1fr 1fr 1.15fr;gap:22px;align-items:stretch;}
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.eco{padding:30px 32px;}
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.eco .h{font-weight:800;letter-spacing:2px;text-transform:uppercase;font-size:12.5px;color:var(--amber);margin-bottom:16px;}
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.er{display:flex;justify-content:space-between;align-items:baseline;padding:11px 0;border-bottom:1px dashed var(--line);font-weight:700;font-size:17px;}
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.er:last-of-type{border-bottom:none;}
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.er .v{font-family:'Fraunces',serif;font-weight:600;font-size:21px;color:var(--forest);}
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.er.tot{border-top:2.5px solid var(--forest);margin-top:8px;padding-top:15px;border-bottom:none;}
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.er.tot .v{font-size:28px;}
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.er.red .v{color:var(--rose-deep);}
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.honest{padding:28px 32px;border:2px solid var(--gold);border-radius:20px;background:rgba(232,163,61,.09);display:flex;flex-direction:column;justify-content:center;}
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.honest b{font-family:'Fraunces',serif;font-size:23px;color:var(--forest);font-weight:600;display:block;margin-bottom:10px;}
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.honest p{font-size:16.5px;color:var(--ink);font-weight:600;line-height:1.48;}
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.honest p b{color:var(--rose-deep);}
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/* ── ask ── */
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.askgrid{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:stretch;}
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.gate{padding:28px 34px;border:2px solid var(--rose);border-radius:22px;background:rgba(194,85,63,.07);display:flex;flex-direction:column;justify-content:center;}
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.gate .h{font-weight:800;letter-spacing:2px;text-transform:uppercase;font-size:12.5px;color:var(--rose-deep);margin-bottom:12px;}
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.gate p{font-size:17px;font-weight:700;color:var(--ink);line-height:1.5;}
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.askbox{background:linear-gradient(120deg,#1b4632,#2c6346);border-radius:22px;padding:28px 34px;color:#eaf4ec;display:flex;flex-direction:column;justify-content:center;}
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.askbox small{font-weight:800;letter-spacing:2px;text-transform:uppercase;font-size:13px;color:var(--gold);}
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.askbox h3{font-family:'Fraunces',serif;font-weight:500;font-size:26px;color:#fbf7ee;line-height:1.34;margin-top:11px;}
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.askbox h3 b{color:#fff;}
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.closebox{grid-column:1 / -1;text-align:center;padding-top:8px;}
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.closebox .big{font-family:'Fraunces',serif;font-weight:600;font-size:46px;color:var(--forest);line-height:1.02;}
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.closebox .tg{font-family:'Fraunces',serif;font-style:italic;font-size:24px;color:var(--moss);margin-top:8px;}
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/* assumption flag */
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.flag{position:absolute;bottom:50px;left:100px;z-index:5;font-weight:800;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:var(--rose-deep);background:rgba(194,85,63,.1);border:1px solid var(--rose);border-radius:99px;padding:7px 16px;}
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@page{size:1920px 1080px;margin:0;}
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@media print{ body{width:auto;} .sheet{display:block !important;page-break-after:always;} .sheet:last-child{page-break-after:auto;} }
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/* CSS panels that replace the portraits (no photography) */
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.callpanel{height:100%;border-radius:26px;padding:34px 30px;display:flex;flex-direction:column;justify-content:center;gap:20px;
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background:radial-gradient(620px 380px at 80% 6%,rgba(63,122,90,.55),transparent 62%),linear-gradient(160deg,#1b4331,#122c20);color:var(--cream-2);}
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.callpanel .cp-card{background:linear-gradient(180deg,var(--paper),var(--cream-2));border-radius:20px;padding:22px 22px 18px;color:var(--ink);box-shadow:0 34px 70px -30px rgba(0,0,0,.6);}
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.cp-top{display:flex;align-items:center;gap:12px;}
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.cp-av{width:44px;height:44px;border-radius:50%;background:linear-gradient(135deg,var(--moss),var(--forest));color:#fff;display:flex;align-items:center;justify-content:center;font-family:'Fraunces',serif;font-weight:600;font-size:20px;flex:none;}
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.cp-who{flex:1;min-width:0;}
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.cp-who b{font-family:'Fraunces',serif;font-weight:600;font-size:16px;color:var(--forest);display:block;}
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.cp-who small{color:var(--muted);font-weight:700;font-size:11.5px;}
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.cp-live{display:inline-flex;align-items:center;gap:7px;font-size:10.5px;font-weight:800;color:var(--moss);text-transform:uppercase;letter-spacing:1.2px;flex:none;}
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.cp-dot{width:9px;height:9px;border-radius:50%;background:#5fbf83;}
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.cp-greet{font-family:'Fraunces',serif;font-size:24px;color:var(--forest);font-weight:600;margin:18px 0 0;}
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.cp-greet em{font-style:italic;color:var(--moss);font-weight:500;}
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.cp-wave{display:flex;align-items:center;gap:3px;height:20px;margin:13px 0 4px;}
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.cp-wave i{flex:1;height:100%;background:var(--sage);border-radius:2px;opacity:.65;}
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.cp-wave i:nth-child(3n){height:60%;}.cp-wave i:nth-child(3n+1){height:35%;}
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.cp-ln{display:flex;gap:12px;padding:11px 0 0;margin-top:12px;border-top:1px solid var(--line);}
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.cp-t{font-size:11.5px;font-weight:800;color:var(--gold-deep);min-width:40px;padding-top:2px;}
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.cp-ln p{font-size:13.5px;color:var(--ink);font-weight:600;line-height:1.45;margin:0;}
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.cp-foot{margin-top:15px;display:flex;align-items:center;gap:9px;background:rgba(63,122,90,.1);border-radius:12px;padding:11px 14px;font-size:12.5px;font-weight:800;color:var(--forest-2);}
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.cp-fdot{width:7px;height:7px;border-radius:50%;background:var(--gold);flex:none;}
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.callpanel .cp-cap{color:#cfe0d3;font-size:14px;font-weight:600;text-align:center;}
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/* CareCircle mini-dashboard panel */
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.ccpanel{height:100%;border-radius:26px;padding:26px 24px;display:flex;flex-direction:column;justify-content:center;gap:14px;
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background:linear-gradient(170deg,var(--cream-2),#f2e9d6);border:1px solid var(--line);}
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.ccpanel .cc-h{display:flex;align-items:center;gap:10px;font-family:'Fraunces',serif;font-size:18px;color:var(--forest);font-weight:600;}
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.ccpanel .cc-h .cc-m{width:30px;height:30px;border-radius:50%;background:linear-gradient(135deg,var(--moss),var(--forest));color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:14px;}
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.cc-row{background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:13px 15px;display:flex;gap:12px;align-items:flex-start;}
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.cc-ic{width:26px;height:26px;border-radius:8px;flex:none;display:flex;align-items:center;justify-content:center;font-size:14px;font-weight:800;color:#fff;}
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.cc-ic.g{background:var(--moss);}.cc-ic.b{background:var(--gold-deep);}.cc-ic.v{background:var(--forest-2);}
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.cc-row b{display:block;font-size:14px;color:var(--forest);font-weight:700;}
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.cc-row small{color:var(--muted);font-weight:600;font-size:12.5px;}
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.ccpanel .cc-cap{color:var(--muted);font-size:13px;font-weight:600;text-align:center;margin-top:2px;}
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</style>
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</head>
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<body>
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<!-- ============ 1 — THE 3 A.M. QUESTION ============ -->
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<div class="sheet" id="s1">
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<div class="cover-ey">A nucleus + Fibernetics portfolio proposal</div>
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<div class="cover-grid">
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<div class="cover-left">
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<div class="kicker">The question this company exists to answer</div>
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<div class="hero-q">Your mother goes days<br>without a real conversation.<br><em>Who's checking in?</em></div>
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<div class="tl">
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<div class="tlr hit"><div class="t">Friday</div><div class="e">Margaret's last real conversation — a neighbour, at the mailbox.</div></div>
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<div class="tlr dead"><div class="t">Saturday</div><div class="e">Nothing.</div></div>
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<div class="tlr dead"><div class="t">Sunday</div><div class="e">Nothing.</div></div>
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<div class="tlr hit"><div class="t">Monday</div><div class="e">Her daughter calls, guilty, from three cities away. "I'm fine," Margaret says.</div></div>
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</div>
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<div class="stamp">
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<div class="h">57% of Canadians over 50 feel lonely — and the products on the shelf either wait for a fall or wait to be opened.</div>
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<div class="s">Evergreen is a warm voice that calls every morning, on the phone she already owns — so the silence doesn't run that long. Everything else in this deck follows from that.</div>
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</div>
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</div>
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<div class="cover-right">
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<div class="callpanel" role="img" aria-label="Iris's morning check-in call with Margaret: chatted 4 minutes, sounded well; family notified, no action needed.">
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<div class="cp-card">
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<div class="cp-top"><span class="cp-av">I</span><div class="cp-who"><b>Iris</b><small>Evergreen · morning check-in</small></div><span class="cp-live"><span class="cp-dot"></span>In call</span></div>
|
||||
<div class="cp-greet">"Good morning, <em>Margaret.</em>"</div>
|
||||
<div class="cp-wave" aria-hidden="true"><i></i><i></i><i></i><i></i><i></i><i></i><i></i><i></i><i></i><i></i><i></i><i></i><i></i><i></i></div>
|
||||
<div class="cp-ln"><span class="cp-t">9:02</span><p>Chatted 4 minutes — sounded well, mentioned her knee is stiff.</p></div>
|
||||
<div class="cp-foot"><span class="cp-fdot"></span>Family notified · 9:03 — no action needed</div>
|
||||
</div>
|
||||
<div class="cp-cap">The daily call — on the phone she already owns.</div>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
<div class="cover-conf">Confidential · Draft v2 · July 2026</div>
|
||||
</div>
|
||||
|
||||
<!-- ============ 2 — WHY NOW, WHY CANADA ============ -->
|
||||
<div class="sheet" id="s2"><div class="in">
|
||||
<div class="pagehead"><div class="brand"><span class="word">Evergreen</span></div><div class="ey">Why now</div></div>
|
||||
<div class="head">
|
||||
<div class="kicker">The opportunity — in our own market</div>
|
||||
<h1 class="sec">Canadian seniors are lonely, and their<br>children are three cities away.</h1>
|
||||
<div class="lead">We are a Canadian carrier, so here is the Canadian case — <b>and it is stronger than the American one.</b> Loneliness is the thing that erodes an aging parent every day, and the thing no free app or pendant actually touches.</div>
|
||||
</div>
|
||||
<div class="body" style="flex:none;margin-top:34px">
|
||||
<div class="stats">
|
||||
<div class="stat card"><div class="n">57%</div><div class="l">of Canadians 50+ report feeling lonely — <b>and it hasn't improved since 2022.</b></div></div>
|
||||
<div class="stat card"><div class="n">1.1M</div><div class="l">older Canadians live with loneliness — <b>nearly 1 in 5 seniors.</b></div></div>
|
||||
<div class="stat card"><div class="n">8.1M</div><div class="l">Canadians are 65+ today; <b>~28% of them live alone.</b></div></div>
|
||||
</div>
|
||||
<div class="callout" style="margin-top:24px">
|
||||
<small>The honest market</small>
|
||||
<h3>1% of Canadian seniors on Evergreen is roughly $97M ARR — on our own network, in our own regulatory home.</h3>
|
||||
<p>We are not sizing this on the US 65+ population. We don't own a network there, and the moat wouldn't travel. Canada first, properly. The US is a second, different conversation.</p>
|
||||
</div>
|
||||
</div>
|
||||
<div class="source">Sources: NIA Ageing in Canada Survey (57% of 50+ report loneliness) · Statistics Canada (~1.1M older Canadians lonely; 8.1M seniors, ~28% live alone), 2025. ARR illustrative at $100 Basic × 1% of 8.1M seniors.</div>
|
||||
</div><div class="pagenum">2 / 8</div>
|
||||
<div class="flag">Assumption · Canada-first</div></div>
|
||||
|
||||
<!-- ============ 3 — THE PRODUCT ============ -->
|
||||
<div class="sheet" id="s3"><div class="in">
|
||||
<div class="pagehead"><div class="brand"><span class="word">Evergreen</span></div><div class="ey">The product</div></div>
|
||||
<div class="head">
|
||||
<div class="kicker">Four things · one warm voice · her own phone</div>
|
||||
<h1 class="sec">A voice she talks to every morning.<br>A dashboard that tells you how it went.</h1>
|
||||
<div class="lead">Nothing to install. Nothing to learn. She keeps her phone and her number — <b>even a flip phone.</b> Iris does the rest, and everything she notices lands in one place for the family.</div>
|
||||
</div>
|
||||
<div class="body" style="flex:none;margin-top:34px">
|
||||
<div class="prodgrid">
|
||||
<div class="four">
|
||||
<div class="pill card"><div class="ic gld">☀</div><div><b>The Morning Call</b><p>Iris says good morning, every day — the ritual she comes to love. It's the whole reason she picks up, and if she doesn't, somebody hears about it.</p></div></div>
|
||||
<div class="pill card"><div class="ic grn">✓</div><div><b>Scam Shield</b><p>We screen unknown callers <b>before her phone rings</b> — in the network, not an app. Family and doctors pass straight through.</p></div></div>
|
||||
<div class="pill card"><div class="ic ros">!</div><div><b>The safety net</b><p>No answer, no interaction — Iris calls. Still nothing, and it escalates to a <b>licensed monitoring partner</b> who can send real help. Alongside a medical alert, never instead.</p></div></div>
|
||||
<div class="pill card"><div class="ic fst">◷</div><div><b>CareCircle</b><p>The family dashboard that fills itself. Every signal above feeds it live, so nobody has to update anything.</p></div></div>
|
||||
</div>
|
||||
<div class="ccpanel" role="img" aria-label="The CareCircle family dashboard: morning check-in answered, a scam call blocked, medication taken.">
|
||||
<div class="cc-h"><span class="cc-m">M</span>CareCircle — today</div>
|
||||
<div class="cc-row"><span class="cc-ic g">✓</span><div><b>Morning check-in · 9:02</b><small>Answered — sounded well, chatted 4 minutes.</small></div></div>
|
||||
<div class="cc-row"><span class="cc-ic b">🛡</span><div><b>Scam blocked · 11:14</b><small>A "tax agency" gift-card call — never reached her phone.</small></div></div>
|
||||
<div class="cc-row"><span class="cc-ic v">💊</span><div><b>Medication · 9:06</b><small>Blue pill confirmed taken.</small></div></div>
|
||||
<div class="cc-cap">The dashboard that fills itself.</div>
|
||||
</div>
|
||||
</div>
|
||||
<div style="margin-top:22px;padding:18px 28px;border-left:5px solid var(--gold);background:rgba(232,163,61,.09);border-radius:0 14px 14px 0;">
|
||||
<span style="font-family:'Fraunces',serif;font-size:21px;color:var(--forest);font-weight:600;">Basic is the daily call and the safety net around it.</span>
|
||||
<span style="font-size:17px;color:var(--muted);font-weight:600;"> StoryLine, Good News and games are the Full tier; the formatted keepsake book is a one-time order ($100 for ~80k words, +$10 per extra 50k). Companionship is why she answers the phone; the safety net is why the family trusts it.</span>
|
||||
<div style="margin-top:12px;font-size:15px;color:var(--forest);font-weight:700;">Basic $100 · Full $200 · Unlimited (bring-your-own-AI-key) $125 — per month.</div>
|
||||
</div>
|
||||
</div>
|
||||
</div><div class="pagenum">3 / 8</div>
|
||||
<div class="flag">Assumption · inactivity detection + monitoring partner</div></div>
|
||||
|
||||
<!-- ============ 4 — THE GRAVEYARD ============ -->
|
||||
<div class="sheet" id="s4"><div class="in">
|
||||
<div class="pagehead"><div class="brand"><span class="word">Evergreen</span></div><div class="ey">The graveyard</div></div>
|
||||
<div class="head">
|
||||
<div class="kicker">The question you're about to ask</div>
|
||||
<h1 class="sec">If this is such a good idea,<br>why is the field full of corpses?</h1>
|
||||
<div class="lead">Fair question. Here are the bodies — and what actually killed each one.</div>
|
||||
</div>
|
||||
<div class="body" style="flex:none;margin-top:30px">
|
||||
<div class="grave">
|
||||
<div class="gr card"><div class="nm">Alexa Together</div><div class="fig">$19.99/mo · 2021 → 2025</div><div class="ws">Amazon had 500M devices, Prime's billing rails, and <b>real EMS dispatch</b> — at a fifth of our price. It died without an obituary, then relaunched the <b>emergency button alone</b> at $5.99, sold to the senior, not the child.</div></div>
|
||||
<div class="gr card"><div class="nm">Best Buy Health</div><div class="fig">$800M in · $475M written off</div><div class="ws">They didn't have to <i>find</i> customers — they <b>bought 900,000 already-paying subscribers</b> — and still impaired over half of it. They also owned Geek Squad and 1,000 stores full of the exact buyer.</div></div>
|
||||
<div class="gr card"><div class="nm">Papa</div><div class="fig">$1.4B → 36 payers lost</div><div class="ws">Human companions. <b>1,200+ complaints, allegations of assault and theft</b> — and Humana, Aetna, Cigna and ~36 others gone in a single renewal cycle after one Bloomberg story.</div></div>
|
||||
<div class="gr card"><div class="nm">ElliQ</div><div class="fig">$85M raised · ~900 units</div><div class="ws">The best-funded AI companion in the category. Its flagship deployment was <b>bought by a state agency.</b> Harvard wrote the case study; its central question is <i>"should we go back to consumers?"</i></div></div>
|
||||
</div>
|
||||
<div class="callout" style="margin-top:22px">
|
||||
<small>So why us</small>
|
||||
<h3>Amazon sold a device she had to adopt. Papa sold a stranger she had to let in. We sell a phone call she only has to answer.</h3>
|
||||
<p>Papa proved health plans will pay for this — and that you cannot deliver it with gig workers. <b>Iris costs cents a call and cannot assault anyone.</b> That is why this works now and didn't in 2023.</p>
|
||||
</div>
|
||||
</div>
|
||||
</div><div class="pagenum">4 / 8</div></div>
|
||||
|
||||
<!-- ============ 5 — THE MOAT ============ -->
|
||||
<div class="sheet" id="s5"><div class="in">
|
||||
<div class="pagehead"><div class="brand"><span class="word">Evergreen</span></div><div class="ey">The moat</div></div>
|
||||
<div class="head">
|
||||
<div class="kicker">What competitors actually can't copy</div>
|
||||
<h1 class="sec">The moat isn't the network.<br>It's the relationship.</h1>
|
||||
<div class="lead">Let's be honest: <b>owning the fibre saves about $2 a month per subscriber.</b> That's not a moat — it's a rounding error a well-funded rival erases on day one. Here is what actually compounds:</div>
|
||||
</div>
|
||||
<div class="body" style="flex:none;margin-top:30px">
|
||||
<div class="rows">
|
||||
<div class="row2"><div class="k">1</div><div><b>The family's escalation contract</b><span>Who we call, in what order, at 3 a.m., and what they're allowed to do. Nobody re-enrols their whole family to save ten dollars.</span></div></div>
|
||||
<div class="row2"><div class="k">2</div><div><b>Six months of knowing "normal"</b><span>Her cadence, her word-finding, her mood. The value isn't that Iris talks — it's that <b>Iris knows what a good morning sounds like for Margaret, and this one wasn't.</b></span></div></div>
|
||||
<div class="row2"><div class="k">3</div><div><b>Carrier-native call control</b><span>We screen the scam call <b>in the signalling path, before the phone rings.</b> An app fundamentally cannot do this. <i>This</i> is what owning a telecom is worth.</span></div></div>
|
||||
<div class="row2"><div class="k">4</div><div><b>Trust — which is the entire category</b><span>Papa was worth $1.4B and lost the category in one news cycle. Trust is expensive to build, instant to destroy: a moat if you're careful, a cliff if you're not.</span></div></div>
|
||||
</div>
|
||||
<div class="callout" style="margin-top:24px">
|
||||
<small>The one-liner</small>
|
||||
<h3>We own the family's escalation contract and six months of knowing what your mother sounds like when she's fine. Both compound. Neither can be bought.</h3>
|
||||
</div>
|
||||
</div>
|
||||
</div><div class="pagenum">5 / 8</div></div>
|
||||
|
||||
<!-- ============ 6 — SAFETY ARCHITECTURE ============ -->
|
||||
<div class="sheet" id="s6"><div class="in" style="padding-top:100px">
|
||||
<div class="pagehead"><div class="brand"><span class="word">Evergreen</span></div><div class="ey">Safety architecture</div></div>
|
||||
<div class="head">
|
||||
<div class="kicker">The slide that decides whether we can ship at all</div>
|
||||
<h1 class="sec">Every escalation reaches a licensed human.</h1>
|
||||
<div class="lead" style="max-width:88ch">An AI that detects an emergency and has <b>nowhere to send it</b> is not a safer product. So a licensed, insured monitoring partner sits in the path — and we get the parent's consent to be there.</div>
|
||||
</div>
|
||||
<div class="body" style="flex:none;margin-top:12px">
|
||||
<div class="rows">
|
||||
<div class="row2"><div class="k">1</div><div><b>Iris notices</b><span>No answer, no motion, slurred speech, a fall mentioned, the safe word.</span></div></div>
|
||||
<div class="row2"><div class="k">2</div><div><b>Iris calls back, and stays on the line</b><span>Calm, patient, keeping her talking.</span></div></div>
|
||||
<div class="row2 red"><div class="k">3</div><div><b>A licensed monitoring partner picks up — 24/7</b><span>A trained agent at a regulated PERS centre, white-labelled as Evergreen, who <b>decides</b> — and can dispatch help under their own licence and insurance.</span></div></div>
|
||||
<div class="row2 red"><div class="k">4</div><div><b>The family chain fires in parallel</b><span><b>Evergreen never dials 911 — the licensed partner does.</b> The family always gets the alert too, but they are never the only path.</span></div></div>
|
||||
</div>
|
||||
<div class="gate" style="margin-top:14px;padding:20px 30px">
|
||||
<div class="h">The words we use — and the words we never use</div>
|
||||
<p><b>“May attempt.” Never “will.”</b> We do not promise to detect an emergency,
|
||||
and we do not promise a call — to the family or through the monitoring partner — will be
|
||||
placed, connected or answered. <b>The liability in this category lives in the promise, not the
|
||||
capability</b> — so we hold the capability and promise nothing. And the loudest line of all:
|
||||
<i>“Evergreen works alongside a medical alert pendant, never instead of one. Keep the pendant.”</i></p>
|
||||
</div>
|
||||
<div class="callout" style="margin-top:14px;padding:26px 42px">
|
||||
<small>And she says yes, out loud</small>
|
||||
<h3>On her very first call, Iris introduces herself, explains what she does — and asks Margaret's permission. Recorded. Revocable. Hers.</h3>
|
||||
<p style="max-width:none">The daughter buys it; <b>the mother consents to it.</b> Under the TCPA an AI voice is an "artificial voice," and consent must come from the person being called.</p>
|
||||
</div>
|
||||
</div>
|
||||
</div><div class="pagenum">6 / 8</div>
|
||||
<div class="flag">Assumption · licensed monitoring partner</div></div>
|
||||
|
||||
<!-- ============ 7 — THE ECONOMICS ============ -->
|
||||
<div class="sheet" id="s7"><div class="in">
|
||||
<div class="pagehead"><div class="brand"><span class="word">Evergreen</span></div><div class="ey">The economics</div></div>
|
||||
<div class="head">
|
||||
<div class="kicker">Told straight</div>
|
||||
<h1 class="sec">The AI costs nine times more<br>than the phone call.</h1>
|
||||
<div class="lead">Any deck that ignores the AI bill is counting the minutes, not the model. <b>Here is the real number — and why it holds at a real price.</b></div>
|
||||
</div>
|
||||
<div class="body" style="flex:none;margin-top:30px">
|
||||
<div class="ecogrid">
|
||||
<div class="eco card">
|
||||
<div class="h">Cost to serve · one parent · / month</div>
|
||||
<div class="er"><span>Telephony (our network)</span><span class="v">~$0.50</span></div>
|
||||
<div class="er"><span>AI inference & voice</span><span class="v">$12–18</span></div>
|
||||
<div class="er"><span>Monitoring desk (shared)</span><span class="v">~$3</span></div>
|
||||
<div class="er"><span>Support, infra, alerts</span><span class="v">~$2</span></div>
|
||||
<div class="er tot red"><span>Total COGS</span><span class="v">~$19</span></div>
|
||||
</div>
|
||||
<div class="eco card">
|
||||
<div class="h">What that means</div>
|
||||
<div class="er"><span>Price · Evergreen Basic</span><span class="v">$100/mo</span></div>
|
||||
<div class="er"><span>Gross margin, today</span><span class="v">~81%</span></div>
|
||||
<div class="er"><span>Gross margin, at scale</span><span class="v">88%+</span></div>
|
||||
<div class="er tot"><span>Payback on CAC</span><span class="v">< 6 mo</span></div>
|
||||
</div>
|
||||
<div class="honest">
|
||||
<b>The margin isn't the fibre.</b>
|
||||
<p>Inference gets cheaper every quarter; we cascade routine turns to a small model, cache hard, cap the tail. <b>Owning the network is worth about $2 a month</b> — worth having, not the business. The business is charging a real price for real safety, while free AI companions race to zero and can never answer the 3 a.m. question.</p>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
</div><div class="pagenum">7 / 8</div>
|
||||
<div class="flag">Illustrative · pending a measured COGS model</div></div>
|
||||
|
||||
<!-- ============ 8 — THE ASK ============ -->
|
||||
<div class="sheet" id="s8"><div class="in">
|
||||
<div class="pagehead"><div class="brand"><span class="word">Evergreen</span></div><div class="ey">The ask</div></div>
|
||||
<div class="head">
|
||||
<div class="kicker">What we want</div>
|
||||
<h1 class="sec">Two weeks of lawyers. Then build the thing.</h1>
|
||||
</div>
|
||||
<div class="body" style="flex:none;margin-top:30px">
|
||||
<div class="askgrid">
|
||||
<div class="gate">
|
||||
<div class="h">Before a line of product code — the gate</div>
|
||||
<p><b>A two-week legal-architecture sprint:</b> the consent flow, the escalation ladder, the licensed-partner crisis protocol, and a full pass over our marketing copy with a litigator holding the pen. In this category <b>your promise is your liability</b> — Life Alert lost seven figures on its <i>advertising</i>, not its protocol. Cheap now, ruinous to retrofit onto 100,000 subscribers later.</p>
|
||||
</div>
|
||||
<div class="askbox">
|
||||
<small>Then — the greenlight</small>
|
||||
<h3>A small team to ship <b>Basic</b> — the Morning Call, Scam Shield, the safety net and CareCircle — on the AI-receptionist stack we already run, with a licensed monitoring partner, launched to Canadian families first.</h3>
|
||||
</div>
|
||||
<div class="callout" style="margin-top:2px">
|
||||
<small>What we are actually building</small>
|
||||
<h3>The relationship is the product — with a safety net under it.</h3>
|
||||
<p>The daily call is why she picks up; six months of Iris knowing what "a good morning" sounds like for Margaret is the thing a free app can never copy. <b>The scam screening and the licensed-partner safety net are what a family pays for — loneliness is the need, and the relationship is the moat.</b></p>
|
||||
</div>
|
||||
<div class="closebox"><div class="big">Evergreen</div><div class="tg">So you're not the only one checking in.</div></div>
|
||||
</div>
|
||||
</div>
|
||||
</div><div class="pagenum">8 / 8</div></div>
|
||||
|
||||
<script>
|
||||
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||||
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|
||||
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|
||||
</body>
|
||||
</html>
|
||||
|
|
@ -138,6 +138,7 @@
|
|||
<a class="btn demo" href="https://evergreen-prototype.mosaic.site/?demo=family" target="_blank" rel="noopener" aria-label="Open the live Evergreen interactive prototype in a new tab">Live demo <span aria-hidden="true">↗</span></a>
|
||||
<a class="btn open" href="./evergreen-business-plan/" aria-label="Open the Evergreen full business plan">Open <span aria-hidden="true">→</span></a>
|
||||
<a class="btn sum" href="./evergreen-business-plan/summary.html" aria-label="Evergreen executive summary">Summary</a>
|
||||
<a class="btn sum" href="./evergreen-business-plan/deck.html" aria-label="Evergreen pitch deck (8 slides)">Deck</a>
|
||||
<a class="btn pdf" href="./evergreen-business-plan/Evergreen-Business-Plan.pdf" aria-label="Download the Evergreen plan as PDF">PDF <span aria-hidden="true">↓</span></a>
|
||||
</div>
|
||||
</article>
|
||||
|
|
|
|||
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Reference in New Issue